Account Director, Digital Channels Strategy

Account Director, Digital Channels Strategy

Job title: Account Director, Digital Channels Strategy

Group: Mindshare Worldwide

Client: Qatar Tourism

Reports to: Channels Strategy, Business Director

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy, and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.

The Role

The Channels Strategy Director will hold a key role in the development and ongoing management of the channel strategy function within Channel & Solutions. They will play an integral role in evangelising and developing our integrated business growth driving digital product. You will have responsibility for the integration of multiple elements of digital to create and own holistic strategies and frameworks that are deep rooted in driving business performance. As a Channel Strategist, you will be expected to identify and lead our approach to resolving client challenges via the use of digital media and services. You will be the point-person for the client's day to day agency interaction for digital and be responsible for promoting the most robust plan possible to drive client growth, whilst maximizing the abilities within the agency network and industry.

Role Responsibilities

• Be responsible for integrated strategy across all digital channels, paid and organic, and the integration of offline synergy planning with digital.
• Support performance and client growth from the Mindshare framework of thinking.
• Implement ways of working that enhance our digital practice, including forecasting, integrating audience strategy into digital, building for profit or LTV.
• Develop global digital strategies for big global clients, including a portfolio of brands.
• Immerse yourself in the client's business including knowing the client's products inside out and applying this knowledge to deliver innovative, ambitious client plans and service.
• Write communications strategies, tailored to digital media which help clients to understand new opportunities in a simple but exciting way.

The Ideal Candidate

As a director, you will have a proven track record in leading and inspiring future thinking digital strategy and plans for various brands within a global/multi-market environment. You will be expected to demonstrate digital expertise that covers Search, Social and Programmatic practice while also engaging further to incorporate organic, content, and creative impact and the role of deep insight and analytics to inform decisioning.

Reporting Structure

The role will report directly into the Digital Channels, Business Director, and you will work closely with your peers including key members of our channel development and channels management delivery teams.