Chief Marketing Officer (m/f/d)

As CMO (m/f/d) you actively create the future of gitti. You have a holistic view of the customer and can therefore create an amazing customer journey, including the shop experience, whilst easily balancing different channels as well as acquisition and retention needs. You have a true passion for the beauty/lifestyle industry and sustainability is close to your heart. You don't just want a job to be done, you want to revolutionize the industry, thereby making use of the whole spectrum of marketing tools at your disposal.
You clearly know what you are doing. At the same time, you are curious, test and lever new channels and are ready to grow together with gitti. You are not afraid of adventures and making decisions, even when you are dealing with volatile or uncertain parameters. You just go for it - and you are happy when the customer is happy.

SUMMARY OF THE TASKS

• Define and lead the implementation of gitti's overall marketing strategy in line with the business and growth goals
• Lead and develop a team of approx 30 people in total
• Drive the marketing strategy, campaign ideation, execution and analysis
• Be responsible for a 7-digit annual marketing budget, as well as the overall marketing reporting, channel attribution & the analysis of marketing effectiveness
• Develop a data driven approach to prioritize, evaluate, and optimize marketing tactics and reporting
• Build and grow a highly engaged and loyal community around our brand, driven by both influencers and fans of the brand
• Ensure a healthy balance between retention and acquisition, as well as between brand and performance
• Contribute to a culture of collaboration across the company (e.g. Product, Operations, Finance, etc.)
• Be the marketing spokesperson for key stakeholders, investors and external parties
• Lead by example in line with the company values where people can fulfill their potential and actively manage performance
• Conduct regular research to identify new marketing trends and technologies and bring new ideas to optimize product development, the marketing mix and realize the ambitious growth goals

This is the ideal role for you if you are ambitious, like to think big and see the world being full of opportunities. You bring a broad marketing experience to the table, combining a deep customer-driven mindset with analytical thinking. You thrive in not only setting up a strategy but also getting things done. As scaling is what gitti is about, you enjoy identifying the ideal levers across countries and various beauty segments.
Being a purpose-driven company, the culture and team are vital to gitti's success. This also counts for leadership. You enjoy working within an enthusiastic environment and leading a team through uncertainties as well as developing individuals. In short, you are an integral part of the company during an exciting growth phase and take on the opportunity to fundamentally shape its future.

SUMMARY OF REQUIREMENTS

• 8+ years of B2C marketing experience in a fast-growing company. Experience in the beauty/lifestyle industry and with D2C brands is a strong plus
• Experience in leading marketing teams and budget responsibility, ranging from Performance- to Influencer Marketing as well as community-building
• Experience in entering and scaling international markets
• Strong experience with customer acquisition as well as retention and the mechanics of related revenue streams
• Excellent working knowledge of web analytics (e.g. Google Analytics, Mixpanel) & data tools (e.g. Looker, Power BI) with the ability to analyze data from multiple sources
• Data-driven mindset with the ability to synthesize, analyze and interpret data (including KPI reports) and transfer it into actionable steps
• Deep understanding of marketing technologies and platforms as well as the synthesis between brand and performance marketing
• Structured and result-oriented, combined with a hands-on mindset and can-do attitude - you are not afraid to get your hands dirty
• Dynamic personality, full of energy and ideas
• Culture and value-driven attitude with a low ego
• Enthusiasm for entrepreneurship and passion for fast-growing start-up environments as well as sustainability
• Strong English communication and presentation skills to strike up meaningful conversations at senior leadership level with both external and internal partners, German language proficiency is a plus

Being part of gitti means working with an ambitious and highly motivated team to achieve our goals and make gitti a success story. As we grow, so will you! gitti's fast-paced, performance-driven environment offers you great opportunities to learn and to take ownership. Contribute your ideas and suggestions and be involved in the implementation from start to finish. We are having fun together by being connected even though working from home at the moment!

gitti's company culture implies that all qualified applicants are considered for positions regardless of race, ethnic origin, gender, age, religion or belief, marital status, gender identification, sexual orientation, or disability.

Find out more about who we are and what we stand for here.

Are you ready to revolutionize the beauty industry with us?