Head of Brand

Key Requirements:

1. Highly skilled brand manager with gravitas and significant experience working for a premium brand
2. International experience working across a multi-site brand as well as multi-brands
3. Must have In-House experience with proven commercial acumen needed to drive global growth and be able to transform and help to build out a function
4. Blue sky thinker who is confident working in a fast paced, agile environment and willing to make things happen and create change
5. Proficient leadership experience through dealing with geographically dispersed and diverse teams.
6. Ability to present and deliver creative ideas
7. Passionate, driven and intellectually robust to work in a dynamic and agile environment handling multiple projects at once

Key Responsibilities:

1. Responsible for the development of key brand strategies and incorporation of strategic elements of the marketing plan - develop and implement the international marketing plan and continually strengthen, monitor and analyse the brand positioning and overall strategy
2. Act as a brand guardian and guide the message ensuring tone and aesthetic is maintained across all touchpoints
3. Ensure planning and execution of high-impact campaigns, events and activations are aligned with brand essence and promote verbal brand integrity across multiple countries and sites
4. Own and maintain the tone of voice, style and brand guidelines and work closely with the Head of Creative and Head of Digital to ensure brand consistency
5. Stay up-to-date with company developments and generate new ideas to amplify the brand
6. Lead, manage and develop your team to success, developing strong internal processes and procedures working to a 12-month planning cycle