Head of Marketing and Engagement

The Head of Marketing and Engagement will lead the development and delivery of a comprehensive marketing and communications (including social media) strategy to enhance Tyneside Cinema's brand and reach with a commercially creative approach.

This role involves all aspects of the organisation (cinema, events, hospitality and fundraising), creating and delivering audience and customer development plans, managing the marketing and engagement team, and driving new marketing approaches.

The Head of Marketing and Engagement will ensure that marketing efforts align with our organisational goals and brand and support building new audiences and customers.

• Create and deliver a marketing, communication and social media strategy that enhances the cinema's brand and reach.
• Develop and implement a customer development plan for our events and hospitality operations.
• Develop and implement an audience development plan to attract and retain diverse audiences.
• Manage the marketing and engagement team, providing leadership and guidance to ensure high performance, supporting and implementing professional development opportunities.
• Collaborate with senior team members across all departments to discover insights and empower the wider team to encourage ownership to drive personality-driven communications.
• Drive the commercial growth of the organisation through targeted marketing campaigns and audience insight.
• Monitor and evaluate the performance of marketing efforts, making adjustments as needed to improve audience and customer engagement and satisfaction.
• With the support of the CEO, presenting and reporting to the Board of Trustees on strategic delivery plans and sales targets.
• Overseeing the creation of content and copy across a range of media, including social media and website.
• Promote and embed creativity and inspirational leadership to the team through the demonstration of Tyneside Cinema's values.
• Working with external agencies to shape and deliver a press and PR strategy to build a positive reputation and heighten the profile of Tyneside Cinema.
• Lead innovative press campaigns, communicating the aims and activities of the organisation to include a full range of media, including print, broadcast, online and social media.
• Develop and maintain relationships with a diverse range of key opinion formers, media platforms and channels.
• Stay informed about industry trends and developments to ensure marketing efforts remain current and competitive.
• Work with the programme team to promote the programme, including the hospitality and events offer to attract new audiences.
• Efficiently managing annual marketing budgets.
• Collaborate with external partners and stakeholders to enhance marketing efforts and expand the cinema's reach.
• Work with colleagues to utilise customer data to develop and deliver data-driven marketing plans.

• Proven experience in marketing and engagement, with a focus on commercial growth and audience development.
• Motivating and supportive leadership style and experience of leading, managing and developing and mentoring a tea.
• Strong strategic knowledge and expertise in driving new marketing approaches.
• Knowledge of industry practices and benchmarking.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively and cross-departmentally.
• High levels of literacy and numeracy, and strong problem solving skills.
• Ability to evidence the results of PR campaigns at Board level.
• Results-driven with a proven record of high achievement through sales and marketing, including digital campaigns.
• Excellent project management skills.
• Commitment to championing representation and inclusion at every level of the organisation with a proven ability to work with people from a wide range of backgrounds.
• Experience of consumer/retail marketing.
• Experience of data driven marketing campaigns (including e-mail and social media advertising.

The closing date for this position is 09/12/2024 at 17:00