Precision Planning Director

Job Title: Precision Director

Reporting to: Precision Lead

JOB DESCRIPTION:

Agency Context: Our clients in Worldwide Activation are split into 4 specialist category hubs, this role will sit within the Entertainment category hub looking after Wavemaker Global's biggest client, Audible, with a holistic digital approach.

Client Context: Audible is Wavemaker Worldwide's largest client and one of the world's favourite platforms for audio content. This role involves working across five major markets: UK, France, Italy, Germany, and Spain.

Role Context: We are looking for an experienced branding and performance-based professional with a history of ecommerce-based planning, buying, and optimizing media. This role involves strategic leadership and coordination across performance channels, content channels, and a combination of digital and traditional media.

WHAT YOU WILL DO:

• Contribute to development of channel and cross-channel strategy.
• Drive the ecommerce focus within the immediate team.
• Work collaboratively with channel leads and Performance Managers.
• Be a trusted advisor to day-to-day clients & a source of support for junior team members.
• Drive innovation and positively provoke the client.
• Help drive process automation and improvement.
• Oversee best practice for paid social/search/display implementation.
• Help manage day-to-day relationships with vendors.
• Contribute to the team's approach to and delivery of client reporting.
• Manage reactive workflow inline with changing business/client priorities.
• Develop a cross-channel, audience-based test and learn roadmap.
• Share ownership of client management and communication.

ABOUT YOU:

• 2-4+ years' experience in ecommerce performance media.
• Strong understanding of social/search/display within the performance and digital ecosystem.
• Strategic understanding of how performance media drives business growth.
• Good technical/operational ability in social/search/display.
• Hands-on experience in planning, buying, and optimizing across all channels.
• Ability to set appropriate performance centric KPIs.
• Proven people management and leadership qualities.
• Excellent organizational and communication skills.