(Senior) Product Marketing Manager - B2B SaaS (d/f/m)

(Senior) Product Marketing Manager - B2B SaaS (d/f/m)

Department: Marketing

Employment Type: Full Time

Location: Germany (hybrid/remote)

Reporting To: Mark Shif

Compensation: €60,000 - €84,000 / year

Description Your role
Embark on a transformative learning journey and join Luminovo as B2B SaaS Product Marketing Manager. In this role, we want you to drive our go-to-market strategies, develop our product positioning, and craft compelling messaging. You'll collaborate across teams to successfully launch product updates, represent Luminovo at events, and make Luminovo the industry thought leader. If you're excited about working in an environment that TRULY values open feedback, encourages proactivity, and focuses on making a real impact, then this role at Luminovo is perfect for you.

At Luminovo, you will

embrace feedback

• Collaborative environment: You'll work in a culture where feedback is not just welcomed, but actively sought. Your ideas and insights will be valued, and you'll have the opportunity to shape our product strategy.
• Learning mindset: We encourage taking calculated risks and view mistakes as learning opportunities. You'll be supported in pushing boundaries and thinking outside the box.
• Transparent communication: You'll engage in honest, constructive dialogues with team members across all levels, fostering an environment of trust and mutual growth.

focus on impact

• Outcome-driven approach: You'll set clear, measurable goals for your marketing initiatives and product launches, always keeping the end result in mind.
• Problem solver: You'll be empowered to identify and address real challenges in our product marketing strategy, taking initiative to implement solutions.

be proactive

• Curiosity-driven culture: Embrace a culture that celebrates exploration and inquiry. Your desire to learn will not only benefit you but will also contribute to the overall growth of our company.
• Autonomy and ownership: We believe in giving you the freedom to make decisions and drive projects forward. You'll have the opportunity to earn increasing levels of autonomy as you demonstrate your impact.

Our product Our software enables cloud-based collaboration among electronics designers, manufacturers, distributors, and suppliers in the trillion-dollar electronics industry. Rather than digitizing individual processes in isolation, we enable all stakeholders to collaborate seamlessly and in real time within the Luminovo platform.


Work setup You can join our team remotely, or in an on-site/hybrid setup close to our HQ in Munich. Please note that either way, there will be instances where travel is required (industry events, customer meetings, team events). Travel expenses will of course be covered by us.

Whom you'll be working with

• Mark , our Head of Marketing and your Manager
• Laura and Nils , your peers in the Marketing Team
• Iva , our Revenue Operations Manager
• Sebastian and Timon , our Founders
• Patrick and Inga , just to name a few Luminerds from our Sales Team
• Our Product Team, to fully understand our product roadmap, potential constraints, and share product-related customer feedback

Performance objectives As our next Product Marketing Manager, you will take on different challenges which fall into the following areas:

Go-to-market enablement

• Be in the driver's seat of our product's go-to-market strategy. Define and execute the strategy and make sure everyone from the revenue department is on board.
• Create compelling sales and marketing collateral, including pitch decks, product briefs, and demo scripts that showcase our solutions.
• Train sales teams on how to position and sell products effectively.

Product positioning and messaging

• Define and execute the positioning, messaging, and create narratives to make technical features attractive to our future customers.
• Ensure that all product messaging is accurate and presented in a way that resonates with our customers, highlighting the value proposition and benefits.

Product launches

• Lead the planning and execution of product launches, ensuring alignment with internal teams and external stakeholders.
• Collaborate with customers to co-market our products and drive awareness through joint campaigns, events, and customer success stories.

Product strategy and feedback

• Collaborate with product teams to understand the product roadmap, providing insights into customer needs, market trends, and competitive dynamics. Collaborate with product teams to understand the product roadmap, customer insights, market trends, and competitive dynamics.
• Help identify whitespace opportunities for our products.

Market trends

• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product innovation.

Thought leadership

• Establish yourself as a thought leader in the Luminovo ecosystem by presenting at industry events, participating in webinars, and creating content that highlights the power of our products.

Skills, knowledge, and expertise

• We are very active in the DACH region and are expanding throughout Europe and North America. Therefore, being fluent in German and English is a must. Any additional languages are a big plus.
• You have relevant experience in enterprise software sales, pre-sales, consulting, or marketing.
• You have excellent written and verbal communication skills and enjoy crafting product messaging and content.

What we promise

• We greatly value psychological safety and honest feedback. We always expect you to speak up and share your ideas about what we can improve within the company, and take these views to heart.
• We do routine 1:1's with your supervisor, retrospectives, and insight hours to make sure we are constantly getting better at what we do, all while fostering employee mental health and wellbeing.
• Personal development is something strongly encouraged by Luminovo, so there are no fixed budgets when it comes to things that will further your personal growth (education, trainings etc.), just ask and we usually say yes!
• We offer a flexible working environment, we appreciate everyone's time and preferred ideal setup in terms of working hours.
• We offer fully remote working (our only requirement for remote working is that you are within +/-2 hours of CET). Our Luminerds work from Amsterdam, Nairobi, Verona, Berlin, Cologne, Munich,
• When it comes to our take on parent support, Luminovo happily contributes to the childcare costs of Luminerds.
• We're excited to revolutionize the electronics industry - and we want you to be too. That's why all full-time Luminerds receive strong and fair stock option packages. We also support you in finding your perfect (remote) set-up.

Compensation We want to offer compensation that aligns with industry standards. To maintain a transparent and fair approach to compensation, the salary ranges for all positions are determined based on market benchmarks and a comprehensive leveling framework.

For this role, German salary ranges from €60,000 to €84,000 + virtual stock options, depending on the leveling we'll establish with you throughout the hiring process. This range might differ in other countries within our +/- 2h time zone remote work area.