B2B Sales & Marketing Executive

Competitive Salary £35,000: plus, company bonus, hybrid working, enhanced benefits - including unlimited paid annual leave, private healthcare, pension, discounted gym membership and more

As a Sales & Marketing Executive with a Marketing Focus at Profusion, you will play a crucial role in driving our growth across both the CRM & Data services by blending sales outreach with strategic marketing initiatives. Your primary focus will be on generating and qualifying leads, supporting prospect engagement, and optimising the early stages of our sales funnel.

Working closely with our commercial team and leadership team, you will not only identify potential clients but also help shape marketing-driven lead-generation strategies. Your efforts will involve multi-channel outreach, leveraging content marketing, social media engagement, and data-driven insights to initiate meaningful conversations and nurture relationships.

This role is ideal for a proactive, creative, and results-driven individual who thrives in a fast-paced environment and is passionate about CRM, data, and strategic marketing. You will have significant opportunities for personal and career growth, collaborating with a diverse, highly skilled team at a pioneering, fast-growing company located in the heart of London's Tech City.

• Research and identify potential clients who could benefit from our CRM & data services.
• Use a variety of tools and methods (e.g., LinkedIn, cold calling, email outreach) to build a robust pipeline of qualified leads.
• Develop and implement outreach strategies to optimise better quality leads within the sales pipeline

• Manage Profusion's social media presence, developing and curating content across platforms.
• Develop a marketing and events calendar to improve outreach and brand awareness.
• Support with running and delivering marketing events, such as round tables, supper clubs and other events we sponsor.
• Coordinate and support content contributions from team members to maintain a strong and engaging brand voice.

• Conduct research on industry trends, competitors, and potential customers to help inform marketing strategies and improve lead targeting.
• Work closely with the delivery team to ensure messaging and outreach efforts align with company objectives.
• Take the lead on organising and executing company events such as webinars, industry conferences, and promotional events, handling both logistics and promotional activities.
• Provide analysis and regular reporting on the success of sales and marketing initiatives, including ROI, conversion rates, and meeting set rates.

• Develop and maintain strong relationships with potential clients through consistent follow-ups and personalised communication.
• Provide prospects with relevant information about our CRM & data solutions and the value they can bring to their business.

This role requires a collaborative approach, working closely with commercial teams to refine strategies and ensure effective lead generation and prospecting. You will play a key role in identifying and engaging potential clients, optimising outreach efforts, and contributing to the overall growth of the business.

Knowledge & Experience:

• Previous experience in a sales or lead generation role, preferably in the technology or SaaS industry.
• Ability to demonstrable a successful sales outreach process.
• Familiarity with CRM, data, digital or email marketing services is preferred.
• Experience in analysing and interpreting sales data to refine prospecting strategies and improve conversion rates.

• Strong communication and interpersonal skills, with the ability to build rapport quickly.
• Strategic thinking around both content creation and overall marketing direction.
• Excellent organisational skills and attention to detail.
• Motivation to succeed and grow your career within a sales/commercial role.
• Self-motivated and able to work independently with minimal supervision.
• Proficiency in using sales tools and CRM software is preferred.

We aren't being biased when we say this role will help you launch your career. Every day you will learn from and share knowledge with a range of talented, highly skilled and internationally diverse team of colleagues. All of this while embarking on an exciting journey with a pioneering, fast-growing company situated at the heart of London's Tech City.

How to apply:
If you are passionate about a career in data and you meet the requirements above, please complete the application form and upload your CV on our careers page (Closing date for applications is 14th March 2025).

Please note that because of the high number of applications we typically receive, it is not possible to answer everyone in person; successful candidates will hear from us within 2 weeks of the closing date. This will be a two stage interview process which does include a task.