Director of Brand (12-months Maternity Cover)

Director of Brand (12-months Maternity Cover)

London

We're very proud of our achievements:

In July, we secured a $200M investment led by General Atlantic to help revolutionise women's health, and became the first purely digital consumer women's health app to achieve unicorn status! We've had 380M+ downloads, have almost 70M monthly users, are by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We're a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better. Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

The Job

Flo Health's brand is at an exciting stage. Flo's brand positioning is already the most downloaded and used iOS app in the health category, and it is ready to be taken to market. With a strong purpose of building a better future for female health by helping women harness the power of their body signals, Flo is seeking a senior leader to take ownership of its brand vision, strategy, campaigns, and community engagement to drive global impact. This is a 1-year fixed-term contract position for maternity cover.

Your Experience

Must have:

• 8+ years of experience leading highly engaging consumer brands, preferably in Health & Fitness or other industries focused on female consumer-facing (B2C) products;
• 5+ years of leadership experience with a proven track record in driving brand strategies and managing high-performing teams, including leading managers and teams of professionals;
• Demonstrated success managing and scaling social media and community engagement strategies;
• Expertise in brand-building, positioning, and storytelling for global audiences;
• Strong understanding of social media platforms, trends, and best practices for engaging audiences;
• A passion for creating a better future for female health, and understanding of how our femtech products can deliver on that purpose;
• The data-driven mindset with the ability to analyze campaign performance and extract insights to optimize strategies;
• Customer-obsessed with a passion for delivering exceptional brand and social media experiences;
• Strong creative and strategic problem-solving skills, with a bias for action and results;
• Brilliant stakeholder management and communication skills to align cross-functional teams;
• Resourceful, optimistic, tenacious, and energized by big goals and challenges.

Nice to have:

• Understanding of performance marketing metrics, including acquisition, engagement, and retention metrics.

What you'll be doing

You'll be responsible for:

• Leading and owning Flo's brand vision and positioning, ensuring consistency across all online and offline channels;
• Overseeing and mentoring Brand Marketing, Social Community, and Market Research & Insights teams, totalling 10 team members, including two team leads (Brand Marketing Lead and Brand Community Lead), focusing on managing managers, fostering a culture of creativity, collaboration, and excellence;
• Nurturing leadership within the teams, driving their growth and ensuring alignment with the company's strategic goals;
• Building and implementing a strategy to elevate Flo as the go-to health partner for a billion women globally;
• Developing and executing high-impact brand campaigns, driving awareness, engagement, and loyalty;
• Creating frameworks to evaluate campaign performance, focusing on outcomes and ROI;
• Collaborating with internal creative teams and external agencies to bring bold, innovative brand ideas to life;
• Maintaining a deep focus on storytelling to inspire and engage audiences with Flo's purpose-driven mission;
• Overseeing Flo's social media presence across all platforms, ensuring a cohesive brand voice and impactful engagement strategies;
• Developing and implementing strategies for user-generated content (UGC) and influencer partnerships to amplify the brand's reach and authenticity;
• Driving community-building initiatives to create deeper emotional connections with Flo's audience;
• Partnering with Marketing, Product, and Medical Science teams to ensure cohesive brand representation across touchpoints;
• Working closely with the executive team to align the brand & social strategy with broader business goals;
• Utilizing brand-driven initiatives to support customer acquisition and retention efforts;
• Developing inspiring, scalable, and innovative approaches to drive growth and engagement through branding and social media channels;
• Owning Flo's prosocial strategy, ensuring the brand amplifies its societal impact and commitment to improving female health.

Reward

People perform better when they're happy, paid well, looked after and supported. On top of competitive salaries, Flo's employees have access to:

• A flexible working environment with the opportunity to come into the office and work from home
• Company equity grants through Flo's Employee Share Option Plan (ESOP)
• Paid holiday and sick leave
• Fully paid female health and sick leave, in addition to holiday and regular sick leave
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions
• A whole host of other benefits (health/pension/social schemes)

Our Culture

We're problem solvers, we're adaptable, we're empathy driven and results led. People here like working in a fast-paced, multi-national, multi-cultural and ever-changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.