Global Marketing Manager

Job Description - Global Marketing Manager ()

Global Marketing Manager

London, United Kingdom

The Global Marketing Manager supports AXA XL's global goals by increasing market visibility for our expertise, products & services, and thought leadership, especially among clients, brokers and the industries we serve.

We build and protect our market profile and brand by proactively shaping and executing an integrated global marketing programme in close alignment with our Chief Client Office and regional business unit strategies. As a Global Marketing Manager based in London, you will work directly with business leaders across AXA XL developing and implementing global marketing plans for specific growth initiatives. You'll also work closely with regional marketing teams to enhance our market presence by providing consistent and up-to-date global marketing resources.

In this role, you will act as an adviser and deliver on your plans by working closely with other members of the global marketing team and with internal and outsourced resources. You will also contribute to global internal and external Communications, Brand and Marketing projects and Chief Client Office initiatives.

What will your essential responsibilities include?

• Working with individual leaders in Underwriting and Distribution globally to develop global marketing resources to support business retention and new business, while also building and reinforcing the reputation and positioning of the AXA XL brand amongst target groups.
• Devising innovative marketing campaigns using the full mix of marketing tools and channels, such as digital advertising and email campaigns, collateral material, web content and events and sponsorships.
• Support on marketing plans for key growth initiatives and collaborate with AXA's Digital Commercial Platform.
• Supporting regional Distribution teams with up-to-date global marketing resources.
• Collaborate with regional marketing teams and the Global Brand Director to ensure consistent marketing materials are used and best practices are shared.
• Work with Digital Marketing team to maintain website content.
• Proactively analysing key metrics to demonstrate Return on Investment (ROI) to track and enhance marketing effectiveness.
• Writing/editing copy and managing outsourced agencies to produce collateral material and web content.
• Utilise data-driven results and analytical tools to measure campaign performance, monitor key metrics, and create reports for campaign analysis.
• Ensuring timely execution of your projects by working closely with the internal Brand & Design, Media/PR and Digital teams and other areas as relevant.
• Effectively representing the Global Marketing function at internal business meetings and external industry events.
• Oversee relationships with external marketing agencies and effectively manage project budgets on time and within budget.
• Engage and influence internal stakeholders, including Sales, Product, and Executive teams effectively.

You will report to Global Head of Marketing.

We're looking for someone who has these abilities and skills:

• Extensive experience in commercial and/or B2B marketing with the ability to plan, collaborate, and execute multiple projects simultaneously.
• Professional stance with an ability to act as an adviser and a passion for delivering intelligent, creative work as a team, for measurable success.
• Excellent written and oral communication abilities alongside an outstanding attention to detail.
• Proven ability to work independently and in a collaborative team-oriented environment (both physically and virtually), without direct authority over all resources.
• Robust organisational skills and proven ability to manage time-critical projects (planning, scheduling, monitoring), to a specific budget.
• A keen ability to execute and deliver results. Approach tasks proactively and anticipate needs.
• Eager to learn and focused on continuously improving technical skills.
• Preferred, experience in Insurance or Financial Services industry.
• BA in Marketing or Communications or MBA or equivalent experience.

AXA XL, the P&C and specialty risk division of AXA, is known for solving complex risks.

How? By combining a comprehensive and efficient capital platform, data-driven insights, leading technology, and the best talent in an agile and inclusive workspace, empowered to deliver top client service across all our lines of business property, casualty, professional, financial lines and specialty.

AXA XL is committed to equal employment opportunity and will consider applicants regardless of gender, sexual orientation, age, ethnicity and origins, marital status, religion, disability, or any other protected characteristic.

At AXA XL, we know that an inclusive culture and a diverse workforce enable business growth and are critical to our success. That's why we have made a strategic commitment to attract, develop, advance and retain the most diverse workforce possible, and create an inclusive culture where everyone can bring their full selves to work and can reach their highest potential.

For more information, please see

AXA XL is an Equal Opportunity Employer.

Location

GB-GB-London

Work Locations

GB London 20 Gracechurch Street London EC3V 0BG

Job Field

Sales, Marketing & Communications

Schedule

Full-time

Job Type

Standard