Head of Brand Engagement

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dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail - one of the world's most competitive markets, with a deluge of multi-dimensional data - dunnhumby today enables businesses all over the world, across industries, to be Customer First.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro.

dunnhumby powers Tesco Retail Media UK through a fully dedicated team, working closely integrated with Tesco teams, business strategies and planning processes.

What you'll be working on

We're looking for a Head of Brand Engagement for our Tesco Retail Media UK team to our value propositions towards brand advertisers. In this role, you own the proposition strategy for brand advertising, which cuts across all potentially relevant omnichannel ad products. You identify strengths, weaknesses, gaps in the current suite of products. You work with retail and product teams to assemble a product portfolio and roadmap that appeals to brand advertising budgets and is valuable, differentiated and substantiated. You are externally aware, taking input from client's and agencies' latest brand advertising approaches as well as from any platform that competes for brand budgets. You drive an agenda of Proposition-led Growth, both in terms of revenue and the ROI for our clients.

What we expect from you

For this role, we have identified preliminary goals of:

• Develop a map of the propositional space, from products and experiences to measurement, that we need to fill over time, projecting the revenue opportunities of individual items. Gain buy-in of your mapping from media product teams and Tesco retail stakeholders, and final approval from the Retail Media lead team.
• For the products relevant for brand advertising, drive a joint strategy and product roadmap, own the commercial requirements and competitive considerations in this process, enrol internal stakeholders in a vision for a brand advertising proposition, track the progress of filling in the propositional space over time.
• Working with our Head of Measurement, develop plans to prove the effectiveness of our omnichannel offering to drive brand goals, unlocking brand budgets for digital and in-store ad products.
• Lead brand engagement pilots with CPG manufacturers and agencies, creating new ways of supporting brands and utilising the full breadth of Tesco Retail Media and Tesco plc capabilities.
• Identify key commercial partnerships which support Business Propositions and support the Retail Media Leadership to source and agree commercial partnerships
• Represent our brand advertising proposition externally and guide product marketing in their representation of our capabilities.

Necessary qualifications:

• Background in CPG brand marketing or the strategic planning of media and advertising.
• In-depth experience in the digital advertising and retail media environment.

What you can expect from us

We won't just meet your expectations. We'll defy them. So you'll enjoy the comprehensive rewards package you'd expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You'll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don't just talk about diversity and inclusion. We live it every day - with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact to discuss how we can meet your needs.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)

Company Most companies merely meet expectations. dunnhumby defies them, using big data, deep expertise and AI driven platforms to decode human behaviour and habits. We thrive on the unknown, applying emerging technology to innovative software platforms and creative media solutions - and challenging convention every step of the way. As a result, in just over 30 years, we've improved the lives of nearly one billion customers and counting, all by making it easier for businesses to put the Customer First.

Who we are dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.

You'll be part of a community, develop friendships and enjoy inspiring and challenging work. We hire diverse and interesting people who help each other succeed. We continuously seek to build an environment of inclusion, equality and respect because we know that will make us the best business we can be.

We believe that learning and development never stops. Collaboration, creativity and innovative thinking are all rewarded with extra responsibility, a variety of new challenges, and career mobility, as well as competitive salaries and a performance-based bonus scheme.

FLEXIBLE WORKING AT DUNNHUMBY We've implemented refreshed flexible working policies, process and culture to encourage a more flexible working environment.

In November 2019, dunnhumby introduced a flexible working statement to all our new job adverts globally.

By introducing this statement, we not only sought to showcase our inclusive working culture to attract the brightest and best people to dunnhumby, but we also wanted to reflect our flexible working approach which signals us as an employer of choice. We believe flexible working arrangements bring various benefits including a positive impact on productivity, increased motivation and an improved work-life balance.

Our flexible working statement: "At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work-life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process."

We feel it is important as a business to create an agile workforce with a culture that doesn't focus on when and where you work, but rather values output and rewards where objectives and goals are met and exceeded.

We all lead busy lives that don't always fit around the conventional 9-5.30pm. We believe a workplace needs to work for you, and we want to enable that.

Diversity and Inclusion We are really proud of our diversity and inclusion strategy as it demonstrates clearly our commitment to embedding real change.

Our strategy is made up of three parts:

To fulfil this, we have created a strong governance structure around our Employee Network groups (ENG's), including senior sponsorship for each group. Our leaders will have renewed accountability for role-modelling inclusive behaviours and are expected to actively champion inclusion through their business practices.

Inclusive Behaviours We will be resetting the expectations of all employees on what it means to work inclusively through an inclusive behaviour learning programme. This will help us to infuse our ways of working with inclusivity and help us to demonstrate the benefits of diverse perspectives through innovation and creative problem-solving.

Inclusive Policies and Processes We have committed to a thorough review of all our people policies through the lens of inclusion and are more employee-led, increased transparency around our talent processes (including pay, performance and promotion measures), and measuring our progress here through data.

All of our D&I work combines to help us fulfil this strategy over the next three years and has been signed off by the Exec.

Our Values Our values are:

• Passion
• Courage

Our values are more than four words on a page . click apply for full job details