Head of EU GTM/Sales, Twitch

Job ID: Amazon Online UK Limited - D17

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connections with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned leader to join us as Head of Twitch Go To Market (GTM) and Sales. This new role will report directly to the Director and GM, Twitch and be the leader for developing the unified go-to-market strategy and strategic execution for advertising solutions across all Twitch properties. This is an exciting opportunity to be part of a fast-growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising. The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a fast-paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie, where new market segments and solutions should be created. The successful candidate will have a talent for responding effectively to industry direction, customer needs and competitive positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in a fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail. In addition, this individual will be an independent thinker who can make convincing, information-based arguments.

Key Job Responsibilities

1. Drive the overall vision to grow our GTM approach across all Twitch properties.
2. Develop the end-to-end strategy for positioning, pricing, packaging, and planning of Twitch advertising offerings.
3. Customize the macro strategy for each sales geography and vertical.
4. Aggregate VOC and partner with product teams to drive Twitch solutions for customers, produce stack-ranked set of priorities, and influence requirements, roadmap decisions and trade-offs.
5. Engage with internal cross-functional teams including product, operations, legal, finance, and senior management to execute successfully on the needs of our customers.
6. Effective at articulating and presenting complex concepts to cross-functional audiences using hard data and metrics to support assumptions.
7. Hire, develop and lead a team of Twitch GTM and Sales Specialists.
8. Develop and manage senior-level relationships across Amazon Ads.

BASIC QUALIFICATIONS

• 10+ years of building and leading large teams and working in matrixed operating structures experience
• Bachelor's degree or equivalent
• Experience working and communicating with multiple stakeholders, C-level executives and cross functional teams or equivalent
• Experience in strategic thinking about business, enterprise software products, and new technology platforms and architectures or equivalent
• 10+ years digital advertising experience

PREFERRED QUALIFICATIONS

• 5+ years of managing and developing high performance teams experience
• A strong track record in developing and launching go-to-market strategies within streaming and video.

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Posted: October 18, 2024