Senior Brand Manager

About the Position

We have an excellent opportunity available for an experienced Senior Brand Manager to make a difference at Kraft Heinz. You'll own the marketing strategy for the Infant category in the Northern Europe business unit. You will be working in a high performing team, alongside peers always trying to reach the next level. You'll be reporting into our Head of Infant, Almudena Rein. Get ready for a lot of exposure to internal senior stakeholders!

In brief, you will be responsible for:

• Leading the growth agenda for the Infant category alongside the Head of Infant and key commercial stakeholders, with full ownership over the Infant marketing strategy implementation.
• Developing a deep understanding of the consumer and leveraging consumer insights to drive brand equity through the delivery of communication and innovation projects
• Defining the Innovation pipeline & managing key innovation and renovation projects from idea to launch, in strong collaboration with the cross-category team for best on-time in class execution.
• Delivering best-in-class brand communication plan across Paid, Owned, Earned & Shopper media, and working closely with our agency partners.
• Collaborating with Category Development, Sales, Finance, Consumer Insights, R&D, Procurement, Supply Chain as well as the European zone to drive the business towards the set growth targets.
• Line management of the our Marketing Executive & an Intern

Qualifications

• Established experience in a brand management position within consumer goods, preferably within food & beverage categories.
• Strong and proven experience in successful innovation projects from end-to-end (from idea to launch), with understanding of processes involving multiple functions and external partners
• Experience in communication plans: ability to project manage a comms plan from creative to media execution and to manage creative, PR and media agencies.
• Strong commercial and P&L understanding.
• People management experience would be ideal.

Professional Attributes

• Communication Skills - At Kraft Heinz you'll easily be exposed to senior management, no matter your level. Therefore, it's important you have excellent communication skills, with the ability to simplify and deal with all kinds of different stakeholders cross-functionally, across countries and management levels.
• Strategic and Creative - Strategic capabilities and experience in marketing strategy development, situational and trend analysis and creative campaign development. A passion for understanding consumers and brands.
• Project management skills - You're very well organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritize and simplify when needed, being able to perform under pressure.
• Result driven - You are "Self-starter", adopt a can-do attitude and be creative in the problem-solving. You don't only focus on your own results, but always do what's best for the company and the brand. You have the ability to turn insight into action. You drive for results, combining tenacity and urgency, challenging the status quo with an agile mentality.
• Team player - You are always happy collaborating and working cross functionally. You support and coach those around you to partner and deliver the best results.
• Curiosity, positivity & enthusiasm - You're curious, positive and enthusiastic. People know you as the driver of the team.

What we offer you

• An ambitious employer; we only want to the best for our people!
• Trainings and coaching to help develop your skills and behaviours
• A career track like only few other companies can match
• Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
• Family-friendly and inclusive work environment
• Competitive benefits package to support mental, physical, financial and social well-being
• A competitive salary and excellent bonus structure (above market)
• Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.