Behavioural Economics: Polarisation, Discrimination, and differences in society

Discover behavioural economics with Nottingham Business School

From poverty to climate change, many of the most complex societal challenges involve human decision-making. Behavioural economics is focused on supporting policy-makers and organisations to design solutions to these problems by positively influencing human behaviour.

On this three-week course from Nottingham Business School, you’ll delve into the theory and practice of behavioural economics.

With a focus on behavioural biases and discrimination, you’ll gain a deeper understanding of why people make the choices they do and how their behaviour can be influenced for the good of society.

Get to grips with game theory and economic methods

One of the most useful tools for analysing human behaviour is game theory. Throughout the course, you’ll learn how game theory can be used to predict, analyse, and influence consumer and organisational behaviour.

You’ll also develop your understanding of wider economic theories, methods, and analytical concepts.

Explore the ethics of behavioural economics

The application of behavioural economics to influence use behaviour raises important ethical questions.

You’ll discuss and debate the implications of applying behavioural insights in different contexts, from business and marketing to politics, advocacy, and beyond.

With the insights you gain over the three weeks of the course, you’ll be equipped to design game-changing policies, campaigns, and business solutions.

This course is designed for anyone interested in learning more about human behaviour, behavioural biases, and behavioural economics.

It is particularly aimed at professionals working in the fields of public policy, marketing, finance, healthcare, and social work.

This course is designed for anyone interested in learning more about human behaviour, behavioural biases, and behavioural economics.

It is particularly aimed at professionals working in the fields of public policy, marketing, finance, healthcare, and social work.

• Demonstrate a consolidated knowledge of core theories in microeconomics of relevance to business and managerial decision-making
• Critically review the development of economic theory and of schools of thought
• Apply economic analytical concepts, theories and techniques to provide a critical perspective of consumer and organisational behaviour and decision-making