Film Distribution: Connecting Films with Audiences

Get an introduction to how the UK film business works

With over 800 films a year being released, the choice for cinema goers is massive and ever-changing. How do we, as members of the film audience, find out about films? What methods are available to film distributors to attract our attention to specific films in the digital age? In such a crowded marketplace, how do films find their audiences?

Through this online course, you’ll discover the ways in which films make their way to cinemas and beyond through the film distribution process. You’ll find out how film distributors play a pivotal role in connecting films with audiences.

This course is aimed at anyone interested in the world of film and film distribution, but may be of particular interest to students and teachers of media and film studies.

This course is aimed at anyone interested in the world of film and film distribution, but may be of particular interest to students and teachers of media and film studies.

• Apply your own experiences of film consumption to the methods of film distribution.
• Identify the key decisions made in the distribution business process, and gain a greater understanding of how the UK film business operates.
• Compare the ways in which different types of films are distributed in the UK.
• Discuss the apparent effectiveness of different types of film campaigns.
• Reflect on the various ways in which audiences consume films and investigate the effects that the experience of consumption have on the mode of consumption.
• Explore the different ways in which films are brought to the attention of potential audiences – the differences between advertising and promotion.