Fundamentals of Business Strategy

Use strategic management theory to achieve organisational goals

Strategy helps define a business. It ensures that everyone in the organisation works toward the same goal, and that each employee knows their shared responsibility in achieving company objectives.

On this four-week course, you’ll discover how you can use strategic management theory to help organisations achieve long-term goals.

With this knowledge, you’ll understand the importance of creating a strategy that gives you a sustainable competitive advantage in an increasingly dynamic, global, and interconnected world.

Hone your skills in strategic thinking

You’ll be introduced to the fundamentals of strategic thinking to develop critical skills to use in creating your business strategy.

Delving into the definition of strategy, you’ll learn the importance of setting a vision, mission, and goals for an organisation. With this knowledge, you’ll explore how you can align strategic objectives to benefit all stakeholders.

Develop your strategic management plan

You’ll explore different strategic management approaches that can be used in a diverse range of business contexts. You’ll also critically evaluate the commercial, social, environmental, and ethical factors impacting strategy in modern business.

This understanding will help you develop, implement, and evaluate strategies to increase business profitability.

Create your business strategy alongside industry experts

By the end of the course, you’ll have the skills and knowledge to develop strategic initiatives with expansion and strategic alliances in mind.

Learning from the industry specialists at Sentinel|9, you’ll understand how to create a focused and competitive strategy to help achieve your organisational goals.

This course is designed for business professionals, new and aspiring line managers, or companies that want to provide employees with strategic thinking skills.

This course is designed for business professionals, new and aspiring line managers, or companies that want to provide employees with strategic thinking skills.

• Evaluate the strategic management theories, concepts and strategy within an organisation.
• Identify and plan for achievement of long-term company objectives, competitive advantage and business profitability.
• Apply strategy to the firm's business model.
• Explore the idealogy of strategy.
• Classify and utilise prescriptive strategy and emergent strategy.
• Identify strategic thinking and design-led thinking.
• Engage with decision making models.
• Discuss strategic frameworks and models.
• Identify dominant themes in strategy and strategic management.
• Assess a company's external environment, and the relevant components of a company's external environment.
• Apply the five forces framework and critical success factors.
• Practice strategic group analysis.
• Evaluate a company's resources, capabilities and competitiveness.
• Investigate a company's position and current strategy.
• Assess resources and capabilities.
• Apply the value chain and customer value proposition.
• Practice competitive strength assessments.
• Develop an organisation capable of good.
• Develop and execute strategy.
• Describe the five generic competitive strategies.
• Produce appropriate corporate strategy, which considers diversification.
• Assess business unit competitive strength using portfolio analysis.
• Develop and apply functional level strategy.
• Discuss globalising your strategy.
• Modify by advancing new retail and prepare for the future.