Build Brand Awareness with Paid Ads, Analytics, and Monetisation

Design and format engaging Instagram Ads as part of your social media strategy

Advertising on Instagram can create marketing opportunities, whatever the size of your budget and your brand vision.

On this two-week course, you’ll explore advert creation on Instagram and how to set up your budget and schedule. You’ll also learn how to use Ad Analytics, using the data to optimise your ads for success. Finally, you’ll look at the functions of Instagram Shopping, exploring how to turn a profit using IG.

Learn how to run Instagram Ads using Facebook Business Suite

Guided by Facebook expert Tamara Klisaric, you’ll gain the skills to set up and run campaigns within Facebook Ads Manager. You’ll also examine advert types within Instagram, identifying criteria for delivering a successful ad through stories, reels, or your feed.

You’ll develop your own advert and critique your work as a group, giving you a platform to test your ideas and share creative ideas.

Monitor the performance of your advertising campaign using Instagram Insights and metrics

Once your Instagram Ads are running, you need to track their performance to measure the success of your campaign.

Accessing your data and analysing key Instagram metrics, you’ll be able to use this data to inform changes to your strategy and identify target areas for improvement.

Monetise your IG account with Instagram Shopping

Instagram Shopping posts have revolutionised how brands reach potential customers and drive traffic to their profile.

You’ll identify the advantages of IG shopping, learning how to set up your own shop and create click-worthy product content.

By the end of this course, you’ll understand how paid ads can drive traffic and broaden your customer base. You’ll have the confidence to make data-driven decisions about your marketing strategy, and have the skills to set up your own IG shop.

This course is designed for those interested in a career in social media marketing and advertising, as well as individuals wanting to boost the reach of their personal brand on social media.

It is also suitable for business owners and those already working in marketing and advertising who want to further their knowledge of Instagram advertising techniques.

This course is designed for those interested in a career in social media marketing and advertising, as well as individuals wanting to boost the reach of their personal brand on social media.

It is also suitable for business owners and those already working in marketing and advertising who want to further their knowledge of Instagram advertising techniques.

• Describe the benefits of Instagram ads vs organic content
• Identify the ad formats available on Instagram
• Produce your own paid ad campaign in Instagram using Facebook Ads Manager
• Design effective ads using the different formats available: Feed, Reels, Stories
• Develop your correct ad budget and select daily or lifetime schedule for your ad
• Describe how to analyse your Ad Analytics in Facebook Business Manager
• Explain the main metrics, including: cost per click, cost per lead, cost per view, conversion rate and click through rate
• Describe the steps to set up your own Instagram shop
• Identify the different types of Instagram shopping
• Explain what makes a great Instagram shopping ad