Managing Innovation: Learning to Prototype for Business

Create your own prototype

In order for companies to remain competitive, they have to create innovative products, processes or services to satisfy new or existing customers. Prototypes allow you to test your ideas early on to get invaluable feedback informing you about what the customers really want.

On this course you will learn about different types of prototype you can use to demonstrate a new product, process or service and you will get the opportunity to create your own. You will use the feedback you receive to refine your idea, explore what makes a good pitch and then have a go at pitching your idea.

This course is useful for entrepreneurs or people within organisations seeking to integrate innovation into the way they work. The course is also useful for undergraduates or postgraduates studying business management, innovation, marketing or life science courses at university

This course is useful for entrepreneurs or people within organisations seeking to integrate innovation into the way they work. The course is also useful for undergraduates or postgraduates studying business management, innovation, marketing or life science courses at university

• Describe the innovation process and what it means to be innovative
• Apply an ideation technique to generate innovative ideas
• Produce a problem statement to an issue which has been previously identified
• Reflect upon the importance of iteration in the innovation process
• Identify the different stages of prototyping
• Produce a prototype
• Reflect upon the importance of giving and receiving constructive feedback to improve on an idea
• Identify what makes a good pitch
• Evaluate your business model using the Business Model Canvas (BMC)
• Explore the NaviProM model and its uses for managing innovation projects