Introduction to Digital Media

Upskill for new media industries with digital technologies

From Metaverse to VR, Netflix to mobile applications, we’re surrounded by and interact with digital networks more than ever before. But what’s driving this digital revolution and how can you harness these transformative technologies?

On this six-week, digital media course from the Communications University of China (CUC), you’ll uncover the processes behind digital content and learn to build digital media applications for our interconnected world.

Explore digital image, video, and audio

You’ll first explore the primary differences between digital and traditional media to understand why digital formats dominate today.

You’ll also unpack processes and technologies behind popular digital formats, from creating digital images through encoding to storing and transmitting digital video, and how digital audio technology enables recording, editing, and playback.

Discover common data compression formats

With this foundational knowledge, you’ll then understand the purpose of data compression in optimising digital media.

You’ll explore how coding technologies can more efficiently store and transmit images and video, and how different audio compression methods, such as lossy and lossless techniques, balance file size and sound quality.

Delve into computer graphics, animation, and games

Next, you’ll explore popular digital formats, learning how graphics are represented and processed, how 3D models power animation, and how game engines accelerate game development.

You’ll also examine the role of computer vision and information visualisation in understanding and presenting data across various fields, from tracking objects with computer vision to using big data and visualisation in industries like finance, biology, and e-commerce.

This course is designed for anyone interested in the evolving world of digital media, new media, and media convergence.

Whether you’re a college student specialising in media technology, a professional looking to expand your skill set, or an enthusiast eager to understand the role of digital media in everyday life, you’ll gain a comprehensive understanding of key industry technologies and applications.

No prior knowledge is needed to begin.

This course is designed for anyone interested in the evolving world of digital media, new media, and media convergence.

Whether you’re a college student specialising in media technology, a professional looking to expand your skill set, or an enthusiast eager to understand the role of digital media in everyday life, you’ll gain a comprehensive understanding of key industry technologies and applications.

No prior knowledge is needed to begin.

• Apply digital media technology to solve specific engineering problems.
• Develop the basic scientific research capacity to carry out research on digital media technology.
• Compare the processing technology principles of different types of digital media.
• Explore the application of digital media technology in different fields.