Mastering Copyright Law in Public Relations

Posted 1 month 22 days ago by University of Lincoln

Study Method : Online
Duration : 2 weeks
Subject : Media
Overview
Explore crucial copyright laws to ensure your PR practices are legally compliant and industry-ready.
Course Description

Ready to secure your position at the forefront of public relations? Dive into this online course from the University of Lincoln and unravel the legal complexities critical to crafting robust PR strategies. Learn to protect yourself and your client’s art and navigate the legal landscape like a pro.

Begin this course with the essentials of copyright as it applies in the realm of public relations. Pivotal to your professional integrity and success, you’ll lay a strong foundation by explaining what copyright means in the context of PR and how it affects your press releases.

Navigate the intricacies of intellectual property law and content licensing

Intellectual property law can be a maze – this two-week course aims to make these complexities manageable.

You’ll learn about various forms of intellectual property and understand the legal protections available for each to effectively apply them in your daily PR practices.You’ll also gain insight into negotiating rights, understanding contracts, and ensuring all bases are covered to avoid legal pitfalls.

In the digital age, social media platforms are battlegrounds that need careful navigation. This section delves into the specific challenges and strategies for managing content legally across various social channels, offering insights and tools to maintain compliance while engaging audiences effectively.

From understanding copyright basics to mastering content licensing and navigating digital platforms legally, you’ll gain confidence and skills that make you not only competent but indispensable in your field.

This course is ideal for PR professionals seeking legal fundamentals, students aspiring to enter the PR industry, and any business professionals who want to use public relations techniques legally and effectively.

Requirements

This course is ideal for PR professionals seeking legal fundamentals, students aspiring to enter the PR industry, and any business professionals who want to use public relations techniques legally and effectively.

Career Path
  • Explore the meaning of copyright.
  • Identify how long copyright lasts.
  • Explain why copyright law is important in public relations.