Science Communication and Public Engagement

Define your message and share your findings through social and traditional media

Please note this course runs without facilitation

Good science communication ensures the public engage with and understand relevant scientific research. On this course, you will learn how best to share your science findings with your intended audience.

You’ll explore how the relationship between society and science has evolved over time, and find out how traditional and social media can be used to share research. You’ll learn to identify your target audience and define your message to build a shareable story.

You’ll also discover guidelines for working with journalists, and how to host small events to share information with the public.

The course is designed for scientists and researchers who wish to communicate the results and theory of their field(s) of study to the public.

This includes graduate and postgraduate students, academic staff of all career levels, and scientists not working in academia.

The course is designed for scientists and researchers who wish to communicate the results and theory of their field(s) of study to the public.

This includes graduate and postgraduate students, academic staff of all career levels, and scientists not working in academia.

• Describe the relationship between science and society
• Design small-scale public science communication events
• Assess the role of traditional and social media in the communication of science
• Explore the relationship between journalism and science
• Discuss the roles of a scientific culture unit and the relationship between research institutions and stakeholders
• Develop how to improve your science communication activities by clearly identifying the target audiences, messages, and stories