Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials

Build a comprehensive social media marketing strategy.

With this rise of mobile phones and connectivity, digital marketing through social media is now the single most important component of the marketing mix for many organisations.

This is part 1 of a 4 part series. In Part 1, you’ll learn the step-by-step strategy setting tools and how you can get your message out and onto the screen.

You’ll learn easy-to-use techniques to help you develop digital marketing plans that will make your product or service stand out from competitors.

From organic to paid

Throughout this course, you’ll learn how to harness the free elements of social media, craft perfect profiles and use the algorithms to your advantage. Getting organic traffic and interactions can be even more effective than paid marketing, you need a good strategy to get it right.

You will try new paid marketing approaches, exploring strategies to hone your audience and get the most out of your spend.

A practical approach

Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives. Throughout this course you will gain access to tools and templates that will empower you to put together a well thought out and evidence based social media strategy.

People wanting to create a comprehensive social media marketing strategy, conduct an audit and set objectives

People wanting to create a comprehensive social media marketing strategy, conduct an audit and set objectives

• Describe the social media marketing process
• Identify the vision, mission and values of your organisation
• Describe the buyer stages
• Identify the components of a social media audit
• Explain the importance of aligning your social media marketing goals with your overall business goals
• Develop a top-down marketing strategy for your business
• Describe qualitative and quantitative marketing KIPs and create goals