The World of French Cuisine: Food Creative Marketing and Design

Explore essential elements for a successful food and beverage concept

Ferrandi Paris is a century-old institution specialising in gastronomy and hospitality. On this creative food marketing course, the school will take you on a journey through the rich heritage of French haute cuisine.

As you meet gastronomic greats and take a tour of the Emerald Coast in Brittany, you’ll find inspiration for your own culinary career. You’ll build the skills you need to design, develop, and market your own creative food brand.

Understand and analyse food trends and concepts

Before you can get stuck into designing a brand, you need to understand trends and concepts in the food industry.

In the first week of the course, you’ll delve into food history, explore the sociology and anthropology of food, and review the main rules of restaurant design.

Identify trends inspiring business opportunities worldwide 

In this week, discover you’ll compare and contrast key Western and global food trends.

To inspire your own ideas, you’ll build a mood board and receive collaborative feedback from your course leader, Virginie Brégeon, and peers.

Explore the impact of sustainability in the food industry

Week 3 of the course focuses on the impact sustainability is having on the global food industry.

You’ll learn what it means to take a sustainable approach to food, and look at some real-world examples of sustainable businesses developed by French foodpreneurs.

Delve into food design, identity, and branding

In the final week of the course, you’ll start putting together a sample menu for your own food brand. You’ll learn how to turn an idea into a fully-fledged food identity and successful business.

With the expertise you gain over the four weeks of the course, you’ll be ready to make your culinary dreams a reality.

This course is designed for anyone with an interest in food and hospitality.

That includes food enthusiasts, foodpreneurs, food industry managers and students on food and hospitality programmes.

This course is designed for anyone with an interest in food and hospitality.

That includes food enthusiasts, foodpreneurs, food industry managers and students on food and hospitality programmes.

• Describe the conceptual framework of creative food marketing and design through key sociological and food anthropological theories.
• Identify european food and restaurant trends that can inspire business opportunities worldwide. 
• Design food experiences that match today’s consumer expectations with a mood-board.
• Create a brief for eco-luxury identities of sustainable food experiences  by managing a trend scouting strategy, by designing food experiences, by implementing sustainability in their food brand dimensions.