Account Executive - Digital Marketing

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. Learn more at .

What Makes Us Burson

The role will be to support the ongoing development and delivery of our digital marketing offering at the agency. You will collaborate with cross-specialism teams to assist with the management of digital marketing services to a broad range of clients, from across various B2C, B2B and HCP sectors.

Paid Advertising:

• Develop copy for paid ads and brief design teams on asset creation
• Set up, monitoring and optimisation of digital campaigns
• Audience building and research across the digital spectrum
• Supporting digital marketing activities across Meta, LinkedIn, TikTok, X, and programmatic

Search Engine Marketing:

• Conduct keyword research and run Search Query Reports
• Develop copy for paid search ads & extensions for Google Ads

Social Media:

• Assist in creating and scheduling social media content
• Create and update content calendars
• Set up and regularly update budget trackers for client spend
• Create campaign reports for account leads, tracking performance against key performance indicators (KPIs) and provide insights into campaign effectiveness and recommendations for next time.

Research:

• Conduct research on client industries, competitors, and target audiences. Research emerging social trends to support client recommendations
• Conduct competitor reviews to identify opportunities for clients.
• Provide support to the team, including scheduling meetings, writing meeting notes, preparing presentations, and managing files.
• Through independent research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to social media

Your Role As A Burson Person

• We're looking for a digital marketing expert to join our Specialist Collective team, where an uncommon blend of specialists collaborate at the heart of our agency to deliver bold strategies across an enviable client list of global brands. You'll be working with some of our industry's top creative and data-driven minds, along with access to WPP's latest AI tools.
• As an Account Executive, you will embark on a specialist career track, receiving a broad range of market-leading training and close mentorship in all aspects of digital marketing and the role these tools and tactics can play in solving today's modern communications challenges.
• We're looking for expertise and curiosity across digital marketing platforms, such as search, social and display marketing - as well as the hunger and drive to find digital solutions that can drive scale, engagement and growth for our clients.

You'll Bring Along With You

• You will bring existing experience in a paid activation role - where social and search is particularly desired. You will need the ability to understand and adapt your knowledge to different brands and their industries.
• Prior experience using Excel for data management and/or budgeting is required, as well as excellent verbal and written skills; organisational skills, multi-tasking capabilities, and attention to detail.
• Most importantly, you'll need an eagerness to learn, to adapt and to remain curious around the ever-changing world of digital marketing.