Ads Perf Manager I, Growth UK IC

Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened its online retail in July 1995 and today, stands as one of the world's largest internet retailers. Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. We operate retail websites in 15 countries, offering millions of products in more than 40 categories worldwide, and we still like to work hard, have fun, and make history. operates in a virtual, global eCommerce environment without boundaries, and operates a diverse set of businesses worldwide, including Retail, third-party marketplaces, eCommerce platforms, and web services for developers.

The Advertiser Success Team (AST) assists with onboarding new Advertisers and optimizing accounts of existing Advertisers on SSPA or SA (Search Advertising). While onboarding new Advertisers, we focus on providing 1:1 personalized assistance in educating new Advertisers and setting them up for success. On optimization, we perform account-level optimizations, which include editing KWs, ASINs, bids, budgets, and new campaign creation aligned to Advertiser goals. We are building a team of energetic and highly motivated Account Specialists who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. Working with new Advertisers, you will be responsible for helping them identify the Advertising business opportunity, review their product listings, create Advertising campaigns, and help them adopt high-value actions on their account to influence their success in Advertising. You will work with a wide range of businesses to eliminate blockers to an advertiser's success while driving greater commitment and results.

We are looking for a hands-on, creative, detail-oriented, analytical, and highly-motivated Sr. Specialist who will help new and existing Advertisers understand the scope within Amazon Advertising programs to grow their business. You will assist existing Advertisers in optimizing their accounts tailored to their business goals, ensuring seamless execution of smart, effective campaigns that meet advertiser needs and assist in driving new and repeat opportunities for the business.

To be successful in this role, one should have experience interacting with global clients (phone/email), be an effective communicator, quick to learn new tools and systems, and flexible in the face of changes. You will play a key role on the account team, growing the business by being the customer expert and developing audience and optimization recommendations. Our environment is fast-paced and requires someone who is comfortable working in a deadline-driven environment. You will carry business goals and will be measured on key metrics aligned to the sales and account management teams' goals. You should have great attention to detail, solid deep dive ability, researching skills, strong judgment skills, and the ability to multitask (in terms of assisting multiple Advertisers with different issues at any one time). More importantly, you should be customer obsessed. Technically sound in online Advertising, you should possess excellent verbal and written communication skills and be able to explain issues and paths to resolution to Advertisers quickly and efficiently. You possess strong analytical ability and will develop deep expertise in Amazon's products and proprietary metrics to build winning campaigns and optimize performance to derive insights and meet our advertisers' needs. You also thrive in ambiguous situations, with exemplary stakeholder management and communication skills, helping you work across global locations.

Core Responsibilities Include:

1. Serves as the main point of contact for Advertisers and acts as an enabler to their sales & marketing initiatives via 1:1 outreach program, displaying dedication to delivering first-class service and online advertising solutions.
2. Educate Advertisers on Amazon Advertising products and help analyze campaign performance against key metrics to identify, recommend, and implement optimizations to help Advertisers meet their business goals.
3. Understand Performance Advertising and use various tools and techniques to fix campaign setup and provide related campaign optimization support.
4. Provide education to Advertisers on Amazon Advertising products via 1:1 programs and online training.
5. Respond promptly & accurately to advertiser queries and help them resolve issues regarding their campaigns.
6. Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions, and provide feedback to the marketing and product development teams to improve advertiser experience.
7. Identify opportunities to improve Amazon products based on customer feedback, data analysis, and feature gaps with competitive products.
8. Take complete ownership of a portfolio of accounts - Standard and High Value advertisers.
9. Analyze account performance against key metrics to identify, recommend, and implement optimization solutions to increase efficiency and meet clients' KPIs.
10. Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns.
11. Work with Account Management, Sales & Marketing, and Product teams to identify and solve issues blocking advertiser performance.
12. Prepare documents around best practices, SOPs, and frameworks for innovations.
13. Mentor new joiners and bring them up to speed regarding program and process.

BASIC QUALIFICATIONS

- Bachelor's or Postgraduate Degree (MBA) in Digital Marketing or related streams.
- Proven work experience of 4-6 years in sales/marketing efforts (Performed the role of an Individual Contributor for 2 years is an advantage).
- Prior experience of managing global clients along with owning their individual performance goals.
- Superior verbal and written communication skills as demonstrated by experience.
- Advanced computer literacy, especially in Microsoft Office applications - Excel, Access, Word, and PowerPoint.
- Sound judgment and flexibility in balancing program requirements, tight deadlines, and keeping people and projects moving on schedule.
- Desire to work in a fast-paced, challenging, and ambiguous environment.
- An organized approach and a real team player who is willing to roll up sleeves.
- Flexible to work in rotational shifts.

PREFERRED QUALIFICATIONS

- MBA in Digital Advertising or other related Master's degree.
- Experience in e-commerce, retail, Sales & Marketing, or advertising.
- Passion for online advertising and a track record of delivering outstanding results.
- Experience interpreting data and making business recommendations.
- Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
- Experience in data analysis, either professional experience or through your education.
- Google AdWords/Bing Ads certification will be an added benefit.
- Advanced computer literacy especially in Microsoft Excel and SQL.
- Experience in tools such as Salesforce is an advantage.

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