Audience Research Executive - EXTEND

Salary: £25,400 - £28,800 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Location: Office Base is London, Television Centre. This is a hybrid role and the successful candidate will balance office working with home working.

This role is advertised as part of our BBC Extend programme for disabled people. To apply, you should identify as deaf, disabled or neurodivergent and must meet either: the definition of disability in the Equality Act (2010), or the definition of disability in the Disability Discrimination Act (1995) if applying in Northern Ireland. You're broadly defined as disabled under both acts if you have a physical or mental impairment that has a substantial and long-term negative or adverse effect on your ability to do normal daily activities. This definition includes both apparent and non-apparent conditions and impairments, and medical conditions such as Cancer, HIV or Multiple Sclerosis.

We are committed to making the process of applying for this role as accessible as possible. If you need to discuss adjustments or access requirements for the application process, or have any questions about our BBC Extend programme, please contact the BBC Extend team.

The BBC are fully committed to providing workplace adjustments to help eliminate barriers in the workplace that disabled people face. To do this, we have our own dedicated BBC Access and Disability Service that provides assessments and support throughout employment with us. If you are successful in applying for this role and require workplace adjustments, we will work with you to get your adjustments in place. If you'd like more information on BBC Extend, please visit the BBC Extend webpage (Extend Code: EX2324).

ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we're the home of the widest-read English language news website in the world; and the UK's largest distributor of British content.

ABOUT OUR DATA INSIGHTS TEAM

The Data & Insights team sits in the Brands & Licensing department and works closely with all parts of the BBC Studios business: content marketing & customer engagement, digital consumer engagement, production, sales & distribution. Working in close collaboration with other areas of Insight across BBC Studios including other members of the Global Insight Team, regional researchers, Content Planners and PS Audiences teams.

The team has a wealth of data and methodologies to utilise, from industry tools such as Barb, YouGov Profiles and Tubular, to running qualitative focus groups and communities, and quantitative surveys.

THE ROLE

Reporting into the Digital Insights Manager, the Research Executive role will support the Insight team through generating, analysing and communicating consumer insights to BBC Studios' Digital Content and Commercials teams, who create content for BBC Studios' digital channels (YouTube, Facebook etc), to support fan engagement, and maximise the commercial opportunity in this space via ad sales and partnerships.

Responsibilities:

• Support the Insight Manager & Head of Planning in the analysis and dissemination of insights across the business.
• Be an expert in our analytics tools e.g. YouGov, GWI, Statista and use them to identify commercial opportunities for BBC Studios.
• Support a range of research projects that explore consumer attitudes and behaviour, with a focus on digital and social media business needs.
• Create compelling ways to communicate insights and deliver them through meetings, presentations, email and webinars.
• Keep track of wider audience trends and emerging competitors, articulating how and why these might affect BBC Studios' business.
• Proactively build relationships and collaborate with data teams and other insight teams, ensuring that our work dovetails and delivers fresh insights.
• Contribute to research agency work including providing feedback to help ensure conclusions are relevant, actionable and of high standards.

WHAT DOES IT TAKE?

ESSENTIAL CRITERIA;

• Experience in market research with the ability to research digital and/or social media trends and opportunities.
• Experience using audience measurement tools, e.g. audience profiling tools (YouGov Profiles, GWI, TGI), digital tools (Tubular, Synthesio etc) and data sets/tools (e.g. Omdia, Ampere).
• A passion and aptitude for sharing knowledge and insight creatively and the ability to clearly communicate data.
• Proficiency in utilizing research techniques to analyse audience behaviours, trends, and preferences.
• Ability to build and maintain strong relationships with internal and external stakeholders.

DESIRABLE CRITERIA;

• Experience in the media or entertainment industries is desirable.

LIFE AT BBC STUDIOS

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?

• We offer a competitive salary package.
• Flexible 35-hour working week for work-life balance.
• 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days.
• A defined pension scheme and discounted dental, health care, gym and much more.
• Excellent career progression - access to courses, webinars, workshops and the opportunity to work in different areas of the organisation.

NEXT STEPS

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.