Brand and Customer Manager - Oncology

Job Description

Oncology is a technically complex, competitive and fast moving market. If you want to be part of something truly significant in our company, and in the field of cancer treatment in the UK, then there is no better opportunity to develop your marketing career.

We are keen to recruit Brand and Customer Managers (BCM) who will be reporting into a Senior Brand and Customer Manager (sBCM).

The BCMs will be part of a diverse team of relevant subject matter experts and should be responsive to the business needs. Activities can include leading the cross-functional team, development of insights driven strategies, operational plans and activities that deliver value and drive the desired behavioural change across all relevant external stakeholder groups thereby delivering the best possible outcomes for our patients, our customers and our business.

Oncology Activities and Priorities:

The BCM is expected to be responsible for activities including:

1. Lead responsibility of marketing-led campaigns, ensuring delivery against strong KPIs and review of performance.
2. Working with core cross-functional pre-launch team to develop patient pathway map and customer stakeholder mapping.
3. Ownership and management of the indication promotional budget, working with the cross-functional team to ensure delivery against.
4. Utilisation of our strategic planning process to develop a segmented customer engagement approach. Producing customer journey and engagement plans with personalisation of messaging to drive behaviour change with key customers.
5. Work with the cross-functional team to ensure delivery on indication 'must wins'/opportunity spaces.
6. Build relationships with global/regional/local internal stakeholders.
7. Work with Agile principles and support the cross-functional team to achieve this effectively.
8. Build therapeutic and product knowledge.

Key Capabilities for the role include:

1. Create and analyse insights to better understand the value we can deliver to our patients and oncology communities.
2. Apply strategic thought and planning frameworks to build strategic and operational plans.
3. Relentless desire to add value to our customers and the business through application of data to define strategic choices and prioritisation.
4. An innovative growth mindset utilising a test and learn approach to develop and refine strategies, tactics measurable deliverables and return on investment.
5. Collaborate, lead and leverage the diversity of individuals and teams to deliver on our business aspirations.
6. Ability to work in ambiguity with flexible/adaptable ways of working.
7. Effective forms of communication with key internal and external stakeholders.
8. Ability to understand and synthesize complex data.

Closing date for applications: 12th March 2025

Employee Status: Regular

Relocation: Not applicable

VISA Sponsorship: Not applicable

Travel Requirements: Not specified

Flexible Work Arrangements: Hybrid

Shift: Not specified

Valid Driving License: Not specified

Hazardous Material(s): Not applicable

Job Posting End Date: 03/13/2025

Requisition ID: R336129