CEO Office

Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by Bhavin Turakhia and Ramki Gaddipati in 2015. Our flagship processing platform - Zeta Tachyon - is the industry's first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 15M+ cards have been issued on our platform globally. Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios. Zeta has over 1700+ employees - with over 70% roles in R&D - across locations in the US, EMEA, and Asia. We raised $280 million at a $1.5 billion valuation from Softbank, Mastercard, and other investors in 2021.

We are looking for a VP, Deposit Account Acquisitions with a deep understanding and hands-on experience in strategizing, defining, and managing high-volume acquisition programs for Retail DDA, Checking and Saving Accounts, including but not limited to one or more of SEM, SEO, Content Marketing, Influencer Marketing, Digital aggregators, affiliate marketing, and referral marketing.

Responsibilities

• The ideal candidate has hands-on experience across various dimensions of managing new customer acquisition for large fintechs or neobanks including:
• Digital Marketing: Experience in setting up and optimizing CAC and funnel conversion for SEM and social ad campaigns.
• Affiliate and Influencer Marketing: Selecting, negotiating and setting up affiliate and influencer marketing campaigns.
• Digital Aggregators: Hands-on experience in negotiating, setup and funnel optimization with aggregators like BankRate, Nerd Wallet, etc.
• Funnel Conversion and Optimization: Expertise in A/B testing, funnel optimization, conversion optimization.
• Analytics: Experience in creating conversion dashboards, and measuring and optimizing CAC to ensure our financial goals including payback period and RoA are served.
• Automation knowledge: In-depth knowledge of various campaign management tools and analytics tools.

Skills and Attributes Required

• Deeply Analytical and Data-Driven.
• Engineering Mindset: Ability to operate from first principles, heavily leverages tools and technologies, high tech aptitude.
• In-depth knowledge and understanding of SEM, SEO, Content Marketing, Digital Aggregators and Digital Marketplaces.
• Expertise in Funnel conversion, A/B testing, Analytics and conversion optimization.
• Hands-on, roll up your sleeves and get into the details attitude.
• Leadership skills: Ability to identify, attract, inspire, train and retain the best talent and operate with a lean and efficient team.

Experience and Qualifications

• Demonstrable experience (preferably 8+ years) across heading acquisitions for banking products, specifically Deposit products such as DDA, Checking, Savings.
• Degrees in Engineering / Digital Marketing are desirable.
• Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success.