Commercial Audience Data Executive

Commercial Audience Data Executive

Location: Mail Metro Media Headquarters, Derry Street, HSK, London
Position: Permanent

About Mail Metro Media

Mail Metro Media is the advertising home of some of Britain's biggest and most engaged newsbrands. With a powerhouse portfolio that includes the Mail brands, Metro, i, The Telegraph's print products, and New Scientist, we tell stories that drive outcomes, with our reach extending to one in five adults in the UK every single day!

But we've evolved beyond just print and digital news, building a commanding presence in the social, video, and audio spaces that includes the biggest TikTok following of any newsbrand in the world, chart-topping UK podcasts, millions of YouTube subscribers, and more.

When you work at Mail Metro Media, all this comes together to put you at the heart of the advertising and media industry. We combine the rich wisdom of traditional media with a deep-running commitment to collaboration and innovation to create an environment where our people play an active role in the evolution of media. If you want to help reshape advertising with fresh ideas and a can-do attitude, this is the place for you.

Find out more about us at mailmetromedia.co.uk or find us on LinkedIn, Instagram, and X

Main Responsibilities

• Provide expertise and knowledge of MMM's commercial audience data offering from pitch to post campaign analysis
• Provide commercial audience data targeting strategies for reactive brief response to support successful sales pitches
• Optimise campaign with commercial audience data targeting to key campaign metrics to improve digital performance
• Create post campaign reports to provide clients with insights into their performance, audience and the best commercial audience data

Accountable for:

• Creating & providing data strategy decks for agency sales reps
• Expanding use of first party data across the MMM network
• Managing the application of data targeting to direct digital campaigns with ad operations
• Providing optimisations on digital campaigns with commercial audience data targeting to improve performance metrics
• Providing post campaign reporting across audience and commercial audience data on digital campaigns
• Providing case studies and learnings on campaigns with commercial audience data

Person Specification

• Knowledge of digital advertising
• Knowledge of Google Ad Manager
• Knowledge of industry standard measurement tools (PAMCo, Ipsos Iris, Similarweb, TGI)
• Knowledge of data visualisation tools (PowerBI)

Skills

• Enthusiasm & keen to learn
• Problem solving
• Strong excel skills
• Logic
• Industry standard tools: TGI / PAMCo / Mintel / IPSOS Iris
• Ad serving tools

Why work for Mail Metro Media?

Not only will you be a part of the biggest media organisation in the UK, but you'll work somewhere that's dedicated to people and culture. Our people are a top priority - whether that's supporting mental health, being Disability Confident, accommodating parenthood, providing fitness classes, driving diversity and inclusion, flexibility, or anything else, it matters to us.

Many of our team members work flexibly, in many different ways, including flexible hours or an element of working from home. Please talk to us during your interview about any flexibility you may need - we can usually find a way to make work work for you!

Package Description

Our benefits package increases the longer you've been with us. Here's what to expect:

• 25 days' holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
• Life cover under the Pension Plan 4x your basic salary.
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics (Northcliffe House only)
• Our Employee Assistance Programme
• Discounted dining cards

Plus many other benefits .

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.