Creative Strategist

Creative Strategist 3 days per week in office in Marylebone

As Creative Strategist you'll play a vital role in the creative and strategic aspects of our performance and growth marketing activity. Working to promote our product portfolio across a range of performance marketing channels, your ultimate mission is to concept winning ideas for our campaign, using a strong foundation of data and insights and your imagination!

What we're looking for:

• Extensive experience within a performance/growth focussed creative strategy role (ideally 5+ years experience)
• A creative powerhouse who can generate multiple ad concepts quickly and enjoys testing innovative formats
  
• A commercially-minded thinker who understands the psychology behind stopping the scroll and converting to purchase
  
• Strong performance instinct - you can identify what's working and why without getting lost in data
  
• Experience optimising creative for Meta and TikTok ads, with an understanding of platform-specific nuances
  
• Ability to thrive in a fast-moving environment with rapid testing cycles and quick iteration
  
• Hands-on approach - comfortable directing content shoots, writing persuasive ad copy, and sketching storyboards
  
• Research-oriented mindset - regularly analysing competitor activity, platform trends, and wellness category content

What you'll be doing:

• Own and execute our performance-driven content strategy, ensuring all creative is optimised for conversions
  
• Lead ideation sessions and provide creative direction for paid social content
  
• Develop and maintain a structured testing framework to continuously improve creative performance
  
• Collaborate closely with our performance marketing team to align creative with campaign objectives
  
• Analyse top-performing ads in the wellness and nutrition space to inform our creative approach
  
• Balance brand storytelling with direct response techniques to create content that both builds brand and drives sales
  
• Create briefs for in-house content creators and external agencies, ensuring consistent quality and messaging
  
• Stay ahead of emerging social media trends and implement them into our creative strategy
  

What you'll get in return:

• Core working hours of 10:00-16:00
• Free Soul product pantry - access to a variety of FS products in the office
• Your monthly Free Soul essentials - for free!
• 30% friends and family discount
• Hybrid working: 3 days in the office per week
• Dog-friendly office
• Access to Vitality health insurance post-probation
• Monthly team socials, lunch & learns and internal events
• Brand new work laptop and full desk set-up
• Pension plan
• A brand-new office environment, designed to be an inspiring place to work, collaborate and grow