CRM & Client Events Manager - Maternity Leave Cover
Posted 4 days 6 hours ago by La Prairie Group AG
LA PRAIRIE -
The Luxury skincare house where audacious innovation has cultivated a pioneering approach to beauty.
A place where heritage and creativity are infused with the values of care, passion, entrepreneurship and excellence.
A place where dedicated and diverse professionals each contribute to an inspiring and unique environment.
A place for careers to grow and flourish and where our sustainable foundation nourishes talents and futures.
LA PRAIRIE. CREATE A BEAUTIFUL IMPACT.
Location:
London, GB, WC1V 6RL
Contract Type: Temporary - full-time
Description:
Are you based in London and interested in working for a luxury skincare brand? Then La Prairie might be the place for you. The CRM & Events Manager - maternity cover role will be fixed term between June-December 2025. The successful candidate will be responsible for the delivery of the La Prairie CRM, Clienteling and Eventing strategy in the UK & Ireland.
Main Accountabilities:
CRM Strategy 25%
• Adapt & execute the global CRM strategy in the UK & Ireland local markets.
• Set market-level CRM KPI projections, revising and fine-tuning as needed throughout the year.
• Pro-actively liaise with retail and education to ensure zero gaps in BA knowledge of all CRM programmes, leading 1:1 CRM onboarding trainings for new starters and ad-hoc in-store visits & coaching on CRM & the Aurora clienteling tool.
CRM Programmes 35%
• Coordinate the implementation of all global CRM programmes: validate targeting lists, allocate CRM gifts, locally produce assets when needed, adapt & cascade global guidelines, set KPIs and measure results.
• Pro-actively suggest and implement local CRM programmes to complement the global plan for business or brand purposes (incl. 1:1 campaigns, e-mail newsletters, SMS campaigns, etc.)
• Support stores with ad-hoc client lists to support business objectives.
Field Device Management 20%
• Manage field iPhone and iPad inventory ensuring new starters receive their devices in a timely manner.
• Support field with any Aurora-related IT issues; Direct field team to BITS for all other IT support.
Client Events: 15%
• Plan and execute in-store events focused on top 8 doors, including logistics and on-site support when necessary.
• Support stores with ad-hoc client lists for event and in-store animation outreach.
• Measure client event results at 2 weeks, 3 months and 6 months to gauge RS impact, sharing key learnings to optimise future event performance.
Budget & Assets: 5%
• Own and optimise the CRM & Client Event budgets, raising POs for all related expenses and ensure timely invoice processing.
• Responsible for accurately forecasting global CRM assets and leading local procurement when necessary (i.e. printing, local CRM gifts).
Teamwork:
• Primary point of contact for the Global CRM team, attending all meetings and scheduling regular 1:1s with key stakeholders.
• Ensure RSMs cascade all relevant CRM messages & communications to the field.
• Regularly spend time in store to deepen your understanding of CRM within the UK retail landscape.
Experience:
• Previous experience in CRM & clienteling
• Experience working with CRM tools: Salesforce desirable
• Knowledge of the Beauty industry in the UK preferable
Skills/Behaviours:
• Excellent communication skills
• Excellent presentation skills
• Experience in budget management desirable
• Excellent Microsoft Office skills (PowerPoint, Excel)
• Pro-active team player
• Alignment with company values: Passion, Excellence, Care, Entrepreneurship