CRM Marketing Specialist
Posted 1 day ago by Jonathan Lee Recruitment
Are you ready to take the driver's seat in your career, steering towards a future where your expertise in CRM and marketing automation platforms plays a pivotal role in the strategic direction of a leading AI vehicle technology business? This is a unique opportunity to work in an entrepreneurial SME environment, where your contributions will directly influence the company's success. As a CRM Marketing Specialist, you'll be at the heart of enhancing CRM processes, maintaining data integrity, and driving key initiatives that foster customer engagement and retention.
What You Will Do:- Own the CRM and marketing automation platform, ensuring alignment with business objectives.
- Implement data hygiene practices and ensure GDPR compliance, focusing on consent management and data retention.
- Develop and execute lead nurturing campaigns and automated workflows to guide MQLs through the sales funnel.
- Build and manage customer upsell and cross-sell campaigns within the CRM.
- Optimize CRM processes to ensure smooth handoffs between marketing and sales, including automating MQL-to-SQL notifications.
- Leverage analytics to measure the performance of campaigns, providing actionable insights to enhance CRM effectiveness.
- A minimum of 4 years of experience in CRM management, ideally within B2B SaaS companies.
- Advanced proficiency with Salesforce CRM and Pardot or HubSpot, including automation, lead nurturing, and reporting tools.
- A strong understanding of GDPR compliance and data privacy regulations.
- An analytical mindset with experience in data-driven campaign optimisation.
- A degree in marketing, business, IT, or a related field; experience in vehicle technology or fleet management is a bonus.
This role is not just about managing systems; it's about being a key player in a company that is leading the integration of AI-assisted safety technology into commercial vehicles. The chosen CRM Marketing Specialist will be part of a passionate, precise, and professional team, dedicated to reducing fleet accidents and costs by up to 80% for over 250 fleet customers.
Location:The position is based in a dynamic, supportive, and innovative work environment where your contributions are valued and recognised.
Interested?If you're looking to make a significant impact in a company at the scale-up stage, and bring expertise, initiative, and passion to a cutting-edge technology business, we would love to hear from you. Apply now to become the CRM Marketing Specialist who drives success in this exciting industry!