CRM Specialist

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation's ("FMIC") CRM team, we aim to deliver engaging, data-driven campaigns to our subscriber base of beginner to professional players and dedicated Fender fans.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it's a cultural symbol that resonates globally.

We are searching for an analytical and creative CRM Specialist to join our EMEA marketing team based in London. This role will largely focus on end-to-end production of email and on-site campaigns that drive engagement and sales for Fender eCommerce. The ideal candidate will have a strong understanding of email marketing best practices, audience segmentation, A/B testing and customer databases.

This role will be able to work remotely for the majority of the time, but must be able to travel to the London office as needed.

Responsibilities

• Support the CRM Marketing Manager in developing and implementing strategies for growing the EMEA CRM programme.
• Create and execute campaigns across email, push, on-site and additional channels to grow our overall customer lifetime value.
• Strategise, create, code and deploy Fender emails across our EMEA DTC markets.
• Build marketing automation efforts from start to finish including targeting, list creation, campaign journeys, business approval and deployment.
• Support the execution of lead generation campaigns to grow the EMEA email database.
• Collaborate with Marketing, eCommerce, Product, Analytics and Design teams to successfully execute project requests, ensure marketing best practices and capture feedback for process and programme enhancements.
• Drive ongoing optimisation through a comprehensive A/B testing strategy, including developing best practices and sharing learnings across the team.
• Work closely with creative resources and stakeholders from writing creative briefs through hand-off of final assets to develop and deliver high quality campaigns.
• Own the QA process for emails and related landing page content, including detailed proofreading of emails for clarity, grammar, spelling, linking, tagging and overall user experience.
• Oversee the email translation process, from sourcing translations in a timely manner to quality assurance and admin.
• Track and report on various CRM campaign metrics on a daily/weekly basis.
• Additional duties as assigned.

Qualifications

• BA/BS in Marketing, Communications, or a related field is a plus.
• Proven experience in email marketing, loyalty or CRM roles.
• Intermediate HTML/CSS coding skills for email and hands-on experience with an enterprise-level email service provider, such as Iterable, Emarsys or Braze.
• Experience managing projects through Workfront, Trello, JIRA or similar platforms.
• Comfortable with Excel and other data analysis tools such as Tableau and Amplitude.
• Proven ability to juggle multiple projects and maintain sharp attention to detail.
• Effective cross-functional communication and organisational navigation.
• Enthusiastic, goal-oriented and team-driven.