Digital Marketing and UX Expert

Digital Marketing and UX Expert

• Manage our external web development and technology partners to ensure organic growth and conversion opportunities are maximized.
• Project management will include collecting requirements from the business, briefing our partners, prioritizing asks in line with key business objectives, and aligning with the timeline of the business.
• Deliver high-quality, user-friendly content across our digital platforms.
• Own the delivery of the US and UJ for new/ongoing event website and app-related launches.
• Identify content improvements with the objective of enhancing engagement, gaining insights, and increasing sales.
• Produce and automate top-level website reports to influence decision-making for improvements including user flow Sankey diagrams, channel-specific user journeys, and holistic business reporting.

Develop a UX and UI workflow in alignment with feedback and research to execution, specifically running CRO tests to prove hypotheses.

• Expertise in CMS optimization (VWO, Optimisely, or other).
• Expertise in SEO, CRO, accessibility, and UX best practices.
• Proven experience delivering multi-format digital content within a CMS environment (Contentful).
• Proven experience delivering content-heavy platforms targeted at consumer audiences.
• Proficiency in integrated performance reports using different data sources including analytics and CRM tools, i.e., Google Analytics and HubSpot.
• Fundamental understanding of basic adtech, i.e., UTM tagging and tracking, and setting up media tags via Google Tag Manager.
• Basic understanding of HTML and CSS - or keen to upskill in this area.
• Strong collaboration skills to help manage input from stakeholders and third parties.
• Ability to manage and support different projects simultaneously.
• Possess good knowledge of digital marketing and multi-channel campaigns.
• Ability to understand website analytics and help drive data-driven conclusions (i.e., Google Analytics).
• Ability to recommend decisions underpinned and driven by data.

A passion for UX and all things customer first.

This is a 3-month contract assignment in Shoreditch, London on-site.

The daily rate will be circa £250 pd to £400 pd.

Please send your CV to us in Word format along with your daily rate and availability.