Digital Marketing Apprenticeship

Level 3 Digital Marketing Apprenticeship - London Basketball Association

About the Employer

The London Basketball Association (LBA) is a community-focused organisation dedicated to promoting basketball as a tool for social change across London. It aims to make basketball accessible and inclusive for all, particularly targeting disadvantaged communities. The LBA runs programs to encourage personal development, physical fitness, and community engagement through basketball, as well as initiatives focused on education, employment, and social inclusion.

About the role

Key details:

• Working week: Monday to Friday, 10am to 4pm, 30 hours per week (1 hour unpaid lunch break)
  
• Wage: £7.55 per hour
• Location: Grand Union Studios, 332 Ladbroke Grove, London, United Kingdom, W10 5AD
• Apprenticeship Standard: Level 3 Digital Marketing
• Duration: 15 months

Primary Focus:

Marketing and Social Media: Drive and manage marketing and social media presence to increase brand visibility and engagement. The role will require using your own computer.

Key Responsibilities:

• Assist in creating and executing marketing plans that align with the company's overall business goals
• Conduct market research to understand target audiences, competitor activities, and market trends
• Design and manage digital campaigns across various platforms (e.g., social media, email, content marketing)
• Use analytics to track campaign performance and adjust strategies to optimize results
• Create, schedule, and publish engaging content (text, image, and video) across social media platforms
• Monitor trends to keep content fresh, relevant, and appealing to target audiences
• Engage with followers, respond to comments, and foster a community on platforms like Instagram, Twitter, LinkedIn, and Facebook
• Track social media metrics to measure reach, engagement, and growth, using insights to improve future content
• Ensure that all marketing materials and social media posts align with brand guidelines and tone of voice
• Assist in developing brand messaging that resonates with target audiences and communicates key business values
• Identify areas for improvement within current marketing processes and suggest innovative approaches
• Implement tools and workflows to streamline digital marketing efforts and improve productivity

About the Candidate

Skills & Personal Qualities Required:

• Strong understanding of various Microsoft and/or Google applications, e.g., Word, Excel etc.
• A willingness to get stuck in and help the team on the 'hands-on' aspects of admin and operations
• Able to prioritise tasks and manage multiple deadlines
• Passionate about helping the community and/or basketball
• You are creative, innovative, and always think outside the box

Qualifications Required:

• GCSE or equivalent English (Grade 4) preferred
• GCSE or equivalent Maths (Grade 4) preferred

Experience Required:

• Some experience within a digital marketing role is essential

Things to consider:

• The successful candidate MUST own a computer

Benefits

• Eligible for an NUS card for discounts in shops and restaurants
• Eligible for an apprenticeship oyster card, 30% off travel
• Discount on Nandos, ASOS, Vue cinema and much more
• Earn while you learn
• No debt
• Automatic rise in pay after 12 months
• Prizes and vouchers to be won (apprentice of the month)
• Secure a job with little or no experience
• Remote learning

Next steps & Pre-employment checks

• (Permitting you're eligible for the role) Please expect to receive contact from our LMP Education Recruitment team, to discuss your application further.
• Please be aware that upon a successful offer of employment the company completes digitalised right-to-work checks and DBS applications via an external provider - Matrix Security Watchdog (Capita). The company also completes an internal online social media search, in line with Keeping Children Safe in Education guidance.