Digital Marketing Manager Sales & Marketing London

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.

We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.

We are a business driven by our values and have these at the centre of everything we do. Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.

The Digital Marketing Lead owns BigHand's overall digital strategy, paid media, and social oversight, ensuring all digital efforts contribute to MQL, SAL, and pipeline growth. This role focuses on paid media campaigns and digital audience engagement.

Additionally, they provide strategic oversight of social media, ensuring alignment across Demand Generation, Product Marketing, and Content teams. This role reports to the Head of Demand Generation and manages one direct report, a Website & SEO Manager.

• Own and optimize Digital's channels, platforms, and tools to drive demand gen results.
• Evaluate, introduce, or retire technologies based on performance, pipeline impact, and scalability.
• Ensure seamless integrations between paid media, website, CRM (Salesforce), and marketing automation tools (Pardot, Qualified, etc.).

• Own paid media strategy and execution, primarily on LinkedIn and other high-intent channels.
• Design and optimize always-on LinkedIn nurture campaigns to engage ICPs continuously.
• Manage retargeting strategy to increase conversion rates and re-engage lost opportunities.

• Own the overall digital strategy, ensuring alignment with demand generation objectives.
• Oversee social media strategy across teams (Demand Gen, Product, Content).
• Ensure best practices for LinkedIn and other channels are followed.
• Provide strategic input on messaging, targeting, and engagement.
• Ensure paid and organic efforts complement each other.
• Refine audience segmentation and personalization, working with Marketing Ops & Field Lead (ABM/Email) to improve nurture sequencing.

• Optimize the UX and UI of the website, identifying journeys, entry and exit points to improve conversions.
• Optimize the digital buyer's journey, ensuring seamless transitions between ads, website, and Salesforce.
• Ensure lead scoring and sales handoff processes are optimized to accelerate pipeline movement.

• Own digital performance review, analyzing CPL, ROI, pipeline velocity, and MQL/SAL contributions.
• Evaluate digital investments and channel effectiveness, making adjustments to improve ROI.
• Deliver quarterly digital insights, ensuring strategy adjustments are based on data-driven decisions.

• Always-on LinkedIn nurtures & retargeting programs that increase MQL/SAL conversion rates.
• Optimized website strategy ensuring landing pages, UX, and SEO drive demand generation and pipeline growth.
• Strategic oversight of social media efforts, ensuring consistency and effectiveness across teams.
• Ownership of the digital technology stack, ensuring high-performing tools and improving ROI.
• Digital performance insights to refine strategies based on pipeline movement.

• 5+ years of experience in digital marketing, including SEO, CRO, paid media, and lead generation.
• Proven hands-on experience managing paid media campaigns (LinkedIn Ads, Google Ads, display, video, and retargeting).
• Expertise in lead acquisition, digital pipeline acceleration, and ROI-driven growth strategies.
• Strong financial acumen and experience managing budgets for paid media and digital investments.
• Working knowledge of CRM, CMS, and ABM tools (Salesforce, Pardot, Qualified, or similar).
• Deep understanding of digital marketing metrics and analytics tools (Google Analytics, SEMrush, Looker, etc.) and the ability to translate data into actionable insights.
• Strategic oversight of social media, ensuring organic and paid efforts align with demand generation objectives.
• Excellent communication skills, with the ability to influence cross-functional teams, facilitate processes, and present insights convincingly.
• Ability to initiate and execute strategic, cross-functional projects with minimal supervision.
• Strong track record of successfully managing a small team (2+), third-party web developers, and digital agencies.
• Comfortable working in a remote, global organization, collaborating across time zones.
• Experience in B2B SaaS, enterprise software, or professional services marketing.
• Proficiency in Conversion Rate Optimization (CRO) and enhancing website user experience (UX).
• Familiarity with multi-touch attribution models to optimize demand generation effectiveness.
• Experience running ABM-focused digital campaigns in collaboration with sales teams.
• Certifications in digital marketing platforms (Google Ads, LinkedIn Marketing Solutions, Pardot, etc.).
• Understanding of AI-driven marketing tools for audience segmentation and personalization.

• 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year
• Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
• Opportunities to give back with company volunteer events and individual volunteer days
• Career growth opportunities and study leave allowance
• Family benefits including enhanced parental leave, secondary caregiver leave and fertility support
• Financial benefits including pension scheme, life assurance, and salary sacrificing
• Cycle to Work Scheme and Tech Scheme
• Growing business with a global presence, flexible working, modern offices, and remote work options

We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.