Director, Marketing Strategy - UK/US East Coast - Remote

Director, Marketing Strategy - UK/US East Coast - Remote

Director, Marketing Strategy - UK/US East Coast - Remote

Apply remote type Remote locations Virtual United Kingdom Virtual United States North Carolina time type Full time posted on Posted 2 Days Ago job requisition id JR100640

Who we are

We're a global, midsize CRO that pushes boundaries, innovates and invents because the path to a cure for the world's most persistent diseases is not paved by those who play it safe. It is built by those who take pioneering, creative approaches and implement them with quality and excellence.

We are Worldwide Clinical Trials, and we are a global team of over 3,500+ experts, bright thinkers, dreamers and doers and, together, we are changing the way the world experiences CROs - in the best possible way.

Our mission is to work with passion and purpose every day to improve lives and we are looking for others who value this same pursuit.

Why Worldwide

We believe everyone plays an important role in making a world of difference for patients and their caregivers. From our hands-on, accessible leaders, to our cohesive and supportive teams, we are committed to enabling professionals from all backgrounds and experiences to succeed. We prioritize cultivating a diverse and inclusive environment that continues to promote collaboration and creativity. We are proud to be a workplace where people thrive by being themselves and are inspired to do their best work every day. Join us!

What the Marketing Department does at Worldwide

The Marketing Department is a group of highly dedicated individuals working as one to bring the best-in-class customer service to our clients. This department is committed to growing and building business longevity for all our internal and external customers.

What you will do

• Collaborate with scientific and commercial teams to develop annual business unit marketing strategies designed to achieve growth goals in key indications and/or business units, including development of KPIs and performance indicators.
• Develop clear and differentiating message platforms based on customer needs and insights, ensuring they are aligned with the company's overall goals.
• Develop strong collaborative relationships with key stakeholders and senior management team to ensure consistency and alignment.
• Conduct regular market and competitive intelligence scans, distill insights and implications for growth strategy. Provide annual and quarterly updates with actionable insights.
• Stay abreast of industry trends and best practices in digital marketing and healthcare and incorporate these to continuously improve and refine marketing strategy and messaging.
• Support the development of new service or product offerings by gathering market and customer intelligence, analyzing competitor landscapes, and testing messaging options; Assist in the creation of marketing plans and campaigns to launch and promote new services, leveraging both traditional and digital channels.
• Establish and maintain a measurement framework to monitor the success of marketing efforts, focusing on awareness, content effectiveness, and channel effectiveness.

What you will bring to the role

• Strong strategic thinking and problem-solving skills.
• Proven ability to inspire and motivate cross-functional teams.
• Expertise in digital marketing, including familiarity with SEO, SEM, social media, and email marketing.
• Excellent written and verbal communication skills and strong presentation skills.
• Proficiency in data analytics and marketing technology tools.
• Strong organizational management skills; experience in Agile marketing is a plus.

Your experience

• 10+ years of B2B marketing experience and a demonstrated understanding of the drug development process; CRO/pharma/biotech experience a plus.
• Bachelor's Degree in Marketing or related field; Master's Degree a plus.
• Experience with new service/product offering value proposition and go-to-market plan development.
• Experience in competitive intelligence and synthesis of industry trends and best practices.

We love knowing that someone is going to have a better life because of the work we do.

Worldwide is an equal opportunity employer that is committed to enabling professionals from all backgrounds and experiences to succeed and, to that end, we prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and creativity. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We provide equal employment opportunities to all employees and applicants regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, military status, or other class protected by applicable law.

About Us

This is who we are.

We're a team of clinicians, scientists, and researchers who want to make healthcare better. We were founded on an unwavering commitment to authentic, personalized attention. And today, as CROs consolidate and the industry changes rapidly, that personalized attention is more important than ever.

We all came to this industry for different reasons, from different walks of life. If you ask any one of us why we're here, you'll get a different answer. And that's what makes us special.