Director of ABM & Global Campaigns Copperleaf UK

Director of ABM & Global Campaigns Copperleaf UK

• Full-time
• IFS Referral Bonus Code: SH
• Job Location: Hybrid

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters-at the Moment of Service. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

You will be responsible for designing and executing integrated demand generation and ABM strategies that drive awareness, engagement, and pipeline growth for Copperleaf's enterprise accounts across key industries. This is a highly cross-functional role that sits at the intersection of Marketing, Sales, and Customer Success-with a strong focus on accelerating growth in priority markets and accounts.

What You'll Do:

1. Own the end-to-end strategy and execution of ABM programs targeting key enterprise accounts in priority sectors such as utilities, transportation, and energy.
2. Build and scale multi-channel demand generation campaigns that deliver qualified pipeline for Sales.
3. Collaborate closely with regional Sales teams to align on target accounts, buyer personas, campaign execution, and pipeline acceleration strategies.
4. Leverage Copperleaf's MarTech stack (including Salesforce, Marketo, Demandbase, and others) to develop, track, and optimize account engagement and campaign performance.
5. Partner with Product Marketing to create compelling messaging and content tailored to buyer needs and industry challenges.
6. Lead and grow a high-performing team of marketers focused on acquisition, ABM, and campaign execution.
7. Define key success metrics and consistently report on ROI, funnel performance, and marketing's contribution to revenue.

Minimum Requirements:

1. 10+ years of B2B marketing experience, with at least 5 years leading ABM and/or demand generation efforts targeting enterprise accounts.
2. Solid leadership experience in demand generation and content marketing, preferably with Account Based Marketing (ABM) accreditation, or experience in setting up ABM global framework and service.
3. Experience in the B2B software or SaaS space-ideally in critical infrastructure, utilities, or asset-intensive industries.
4. Desirable experience includes marketing to asset-intensive industries such as utilities, oil & gas, transportation, and manufacturing.
5. Strong understanding of complex sales cycles and the enterprise buying committee.
6. Hands-on experience with ABM platforms (e.g., Demandbase, 6sense), marketing automation tools (HubSpot, Marketo), and CRM systems (Salesforce).
7. Analytical mindset with a passion for data-driven decision-making and performance optimization.
8. Proven ability to partner cross-functionally and influence at all levels of the organization.