Evaneos Head of Growth Marketing (Temporary Contract)

Better Trips for travelers. Better Trips for the World

Since Evaneos was founded in 2009, we've been building a greener, fairer future for travel. By connecting travelers with the world's best local experts, we provide trips that are better for them and better for the places they visit. For us, it's all about quality and impact. That means fighting mass tourism and impersonal experiences at the expense of local communities and the environment. Instead, we offer tailor-made trips, lovingly crafted by those passionate about sharing and protecting the destinations they call home.

Thanks to our network of more than 600 local agencies in more than 160 destinations, we've helped more than 600,000 travelers plan extraordinary trips worldwide. The adventure doesn't stop here. We invest a percentage of every trip we sell in our Better Trips Fund and have committed to spend at least 3 million € by 2025 on projects that reduce the negative impacts of travel and drive positive change within our industry. Think: creating new opportunities for woman-owned businesses, guiding small businesses through sustainability training and certification, and much more.

Our values are just as important within Evaneos. Our strength is in our diversity made of a multitude of languages, backgrounds, and experiences. We believe in building the best teams by creating an environment where everyone can be authentic, trust each other, and thrive.

We hope you'll join us on our mission!

You can also follow our Glassdoor page and see the comments of our current employees and candidates.

Job Description

We are looking for our future Head of Growth Marketing to replace a maternity leave for a 5-month contract.

Our mission in the Product & Growth community is to Generate profitable Growth and positive Change through Products that Users love, amplified by the right local demand/supply strategies.

Within our community, you are in charge of the Growth Marketing team. The role of this team is to put in our agents' hands the largest number of travelers with the most mature travel intentions possible, convince them to choose Evaneos, make them return, at European level in our 5 markets (FR, ES, DE, IT, NL). Its objective is to generate profitable growth by maximizing acquisition, activation, and lead generation metrics from both prospects and customers.

You'd be reporting directly to Romain, our Chief Product & Growth officer.

Your responsibilities

Here's what you'll be doing:

Lead acquisition strategy: Create and implement winning acquisition strategies tailored to each market and traveler segment. Work closely with your team and Country Managers to refine buyer personas and craft action plans that truly resonate.

Drive transformation by leading our marketing mix evolution towards profitability through:

• mastering paid channels and optimizing cost per lead
• boosting our organic traffic growth
• empowering our brand teams to amplify Evaneos' digital presence
• nurturing our user base through strategic CRM initiatives
• understanding a crystal-clear attribution model across channels

Unleash potential: Fine-tune our funnels to boost retention, enhance lead quality, and maximize conversion rates in close partnership with our product team.

Drive business success: Contribute to weekly performance reviews, shape forecasts, and contribute to strategic budget planning to keep us on track for growth.

Champion data-driven decisions: Take ownership of growth metrics and dashboards, turning insights into winning strategies.

Master the budget: Strategically manage our multi-million Euro marketing investments to maximize ROI, optimize cost per lead/sale, and drive sustainable profitability

Manage an international & multicultural team (13 people in the team including 3 direct reports):

Inspire, Grow & Lead the Marketing Growth team, with a very KPI oriented approach.

Cultivate a spirit of test and learn, continuous improvement and creative solutions.

Work closely with Country managers (referent for our markets), the Sales and Product teams to achieve our strategy.

Work environment

Our recently remodeled office, La Voyagerie, is close to Saint-Lazare, with beautiful spaces that enable interaction with all colleagues.

Travel budget to discover Evaneos services.

Weekly teleworking (up to 2 days/week) & traveling TT to work several times a year in other countries/regions.

Flexible working hours in agreement with your team.

Access to gyms and classes partially covered by Evaneos thanks to our partnership withGymlib.

Internal events to get to know each other, discover and exchange ideas: cultural lunches, after-work, seminars, etc.

Preferred Experience

You may be a great fit for this position if you have:

A proven growth driver in a similar position and a successful management experience.

A passion for positive impact: Deep resonance with our mission to enable responsible travel that's better for travelers and the world.

Digital marketing mastery: Expert-level knowledge of paid channels, organic growth, and CRM at international scale (SEO or display advertising background is a plus).

Collaborative spirit: Natural curiosity paired with drive, precision, and unwavering persistence.

Project leadership excellence: You are comfortable working on large-scale projects involving different professions. You know how to evaluate, sequence, plan, organize and lead to deliver.

Data-driven mindset: Sharp analytical skills combined with an agile test-and-learn approach to driving results.

Visionary mindset: You are creative, challenge the status quo and want to test new mechanisms to engage our members. You know how to infuse this in your team.

Fluency in English.

1st experience in start up / scale up / fast growing environment is a plus.

Recruitment Process

A first HR Call with Greismar, to break the ice, tell her about you, and dive into Evaneos' world.

Interview with Romain, our Chief Product & Growth Officer and your future Leader, to deep dive into your work competencies and the job itself.

Practical case study report face-to-face (1h15) including restitution and discussion with the team.

A culture fit discussion to see if we can all project ourselves together.

We truly believe in creating a space where everyone feels respected and included. We're committed to offering equal employment opportunities, no matter your gender, sexual orientation, background, disability, or any other trait that makes you unique. Our goal is simple: to ensure that everyone can thrive, feel safe, and be treated with respect.

We are looking forward to your application!

Additional Information

• Contract Type:Temporary(Between 4 and 5 months)