Expansion Manager UK
Posted 3 days 21 hours ago by Academy of Digital Industries
Academy of Digital Industries is a progressive education platform built around the concept of workshops and masterclasses. Alumni of more than 30,000 students around the globe form a powerful and influential network. Each of those digital wizards leads and inspires others to challenge convention and create positive change in the work they do every day.
At the end of 2023, ADI partnered with Tether to launch the Tether Edu initiative. Combining our vision and strategy, we will become one of the best edu-tech platforms in the world. This collaboration marks another milestone for both ADI and Tether, the company operating the first and most widely used stablecoin, USDt.
Role Overview
As ADI continues its international growth, we are seeking a highly experienced and strategic Expansion Manager to lead and build our presence in the UK market, a key new region for the company.
This is not about managing an established team, but about creating and owning the expansion strategy from the ground up, working closely with the Sales and Marketing team to identify opportunities and drive real business impact.
This is a pivotal role for someone who combines hands-on execution with high-level strategic thinking, who understands the Edtech landscape, and who is ready to act as an empowered leader with the autonomy to shape the market approach. The ideal candidate will operate with a founder-like mindset, taking full ownership of growth and performance in the region.
Main Responsibilities
Build and lead the UK team, creating a strong operational and cultural foundation in line with ADI's global vision.
Manage team performance, including hiring and training, always aligning decisions with company culture and objectives.
Oversee day-to-day operations, ensuring that processes run efficiently and that team goals align with broader company objectives.
Continuously review and improve operational processes, ensuring they remain aligned with the fast-paced evolution and constant changes of a growing company.
Design and implement documentation processes.
Collaborate closely with Sales and Marketing to develop and execute go-to-market strategies that unlock growth in the UK.
Define and implement KPIs to align with global goals and track progress during the expansion.
Conduct business analytics tasks and support the solution design process.
Take full ownership of local execution, including project planning, implementation, and adaptation to market dynamics.
Proactively identify risks and issues in ongoing projects and processes.
Identify and act on business opportunities that can drive growth and position ADI strongly within the UK market.
Act as a bridge between UK operations and global leadership.
Minimum Requirements
5+ years of experience in leadership roles, ideally in high-growth environments or in launching new markets, preferably within the Edtech, tech, or digital sectors.
Excellent communication skills in English.
Strategic thinker with a business mindset and the ability to execute hands-on.
Deep understanding of the UK market, with a strong network and knowledge of how to position digital products and services.
Strong interpersonal skills, with the ability to engage and motivate teams, handle conflict, and drive organizational change.
Experience working remotely with off-shore teams is preferred.
Proven track record in market expansion, team building, and business development.
Familiarity with sales and marketing processes, as well as operational frameworks.
Experience in setting KPIs and optimizing team performance.
Confident decision-maker with strong ownership and accountability.
Conduct basic financial analysis.
Operate with minimal supervision.
Familiarity with project management methodologies (Agile, Waterfall) is a plus.
What we offer
Friendly working environment (We're dead serious!)
Remote role
Work self-reliantly
Unlimited access to our platform's courses (and discounts for family members)
Attractive Referral Program
Paid Time Off