Facebook Ads Specialist

Facebook Ads Specialist

Department: Marketing

Employment Type: Full Time

Location: Pure Offices, Leeds

Description About the Team

At Vintage Cash Cow, our Marketing team is dedicated to building meaningful connections with our customers. We create impactful campaigns that drive engagement and bring our mission to life. As part of this dynamic team, you'll collaborate with creative minds, data-driven marketers, and strategic thinkers to ensure our brand continues to thrive.


About the Role

You will be instrumental in managing and optimising our Meta Ads campaigns, ensuring they drive sustainable growth and measurable results. From developing high-performing creatives and testing new strategies to analysing campaign performance, you'll have the opportunity to make a significant impact in a fast-paced, innovative environment.


Getting Started

• Learn about our current Meta Ads strategies, tools, and processes.
• Shadow existing campaigns to understand workflows and best practices.
• Begin identifying opportunities for quick wins and early optimisations in performance.
• Take ownership of our Meta Ads campaigns, ensuring they meet performance and ROI targets, with a focus on increasing click-through rates (CTR), engagement, and conversions.
  
  

Establishing Your Impact

• Develop a robust testing strategy for creative formats, audience segmentation, and bid optimisation.
• Provide regular reports detailing test outcomes, key insights, and next steps.
• Collaborate with the website team to enhance landing pages, ensuring alignment with campaign objectives and improved conversion rates.
• Work closely with designers to create high-performing ad creatives tailored for Facebook and Instagram audiences.
  
  

Driving Excellence

• Maintain and scale Meta Ads campaigns to ensure consistent performance and ROI growth.
• Continuously refine strategies to improve engagement and conversions.
• Analyse data to identify trends and opportunities for ongoing optimisation.
• Develop insights and strategies for remarketing and audience funnel management to enhance campaign efficiency.
  
  

Key Responsibilities

• Take ownership of Meta Ads campaigns, ensuring they achieve performance and ROI targets.
• Maintain and scale non-brand paid social campaigns, improving CTR and engagement rates.
• Develop a structured testing plan for ad formats, audience targeting, and creative elements.
• Provide weekly reports detailing test results, insights, and recommendations.
• Collaborate with the website team to ensure landing pages align with campaign goals and drive conversions.
• Work closely with designers to create high-quality ad assets for Meta platforms.
• Analyse performance data to uncover trends and opportunities for continuous improvement.
• Develop remarketing strategies and advertising funnels to drive customer engagement and conversions.
  
  

Skills, Knowledge and Expertise

• At least 3 years of experience managing high-spend Meta Ads campaigns, with a proven track record of driving results on Facebook and Instagram.
• A natural inclination to test, learn, and innovate.
• Strong analytical skills with the ability to interpret data, identify trends, and make strategic recommendations.
• Exceptional attention to detail and the ability to manage multiple projects effectively.
• Enthusiastic about working cross-functionally and contributing to shared goals.
• Demonstrated ability to execute and analyse A/B and multivariate tests.
• Strong proficiency in Meta Ads Manager, Google Analytics, and Excel/Google Sheets.
• Experience in remarketing strategies and building advertising funnels.
• Exposure to conversion rate optimisation (CRO) initiatives.
• Experience in creative strategy for performance marketing campaigns.