Group DTC Ecommerce Director

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.

As the Group DTC Ecommerce Director, you will be at the forefront of driving digital transformation across our beauty and fashion brands. Your mission is to elevate our Direct-to-Consumer (DTC) strategy, ensuring best practices, seamless user experiences, and robust business growth. You'll collaborate with cross-functional teams, aligning roadmaps, and championing data-driven decision-making.

1. Collect and Cascade: Curate DTC best practices, strategies, and insights to Digital Brandowners.
2. Merchandising Excellence: Ensure optimal product presentation, assortment, and inventory management.
3. User-Centric Navigation: Drive and enhance user journeys and conversion rates.
4. UX/UI Testing: Optimize user interfaces through implementation of testing methodologies.
5. Sampling Strategies: Develop programs to drive customer engagement and loyalty.
6. Promotional Guidelines: Establish guidelines for promotions and special offers.
7. Cross-Sell and Upsell: Maximize cross-selling and upselling opportunities.
8. Data Collection Optimization: Ensure robust data collection for customer insights and personalization.
9. GA Tagging Guidelines: Implement and maintain accurate Google Analytics tagging for performance tracking.
10. SEO Mastery: Drive SEO best practices to enhance organic visibility and traffic.
11. International Expansion: Advise on digital expansion strategies for international markets.
12. Competitor Benchmarking: Analyze and benchmark competitors' digital initiatives and industry standards.
13. Reports: Report on progress against budget and core KPIs.
14. P&L Standardization: Report profit and loss across all brands for effective measurement and financial transparency.
15. Cross-Functional Collaboration: Align roadmaps and planning methodologies with corporate-level teams (CRM, Data Insights, IT, Media, Etail).
16. White Label Website Development: Lead white label website development roadmap, prioritizing brand-specific needs.
17. Innovative Workshops: Share insights and innovations across the organization through workshops.

• 7-10 years Ecommerce Experience at a senior level
• Global and multi business management experience
• Must be incredibly strategic, a self-starter and brilliant at influencing and negotiating
• Should have run businesses in luxury, ideally luxury beauty
• Strong understanding of technology, high level of commercial acumen

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package