Growth Marketer

We're always looking for talented individuals

Join our team of creative technologists to build the next generation of design software.

Growth Marketer Location

London

Employment Type

Full time

Location Type

Hybrid

About Gendo

We are looking for a data-driven Growth Marketing Manager to own user acquisition, activation, and retention. This role is perfect for someone with a quantitative mindset, who thrives on experimentation, tracking key metrics, and iterating based on real-time performance data. If you love optimising funnels, growth loops, and marketing spend, while working closely with product and data teams, this role is for you.

Role Overview

As Growth Marketing Manager at Gendo, you will drive scalable, measurable growth through a combination of paid and organic marketing strategies, conversion optimisation, and data-driven experimentation. Your focus will be on increasing trial-to-subscriber conversion rates, optimising acquisition channels, and implementing and iterating on retention tactics.

You will work closely with Product, Engineering, and Content teams to ensure that growth initiatives are integrated into the user journey and aligned with business goals.

Key Responsibilities 1. Data-Driven Growth Strategy & Funnel Optimisation

Develop and execute a growth strategy to increase user acquisition and improve trial-to-subscription conversion rates.

Map and optimise the marketing funnel, identifying and resolving drop-off points with structured A/B tests.

Work with Product, Engineering and Marketing teams to define and track key metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), Churn Rate, and Activation Rate.

Build a data-first growth dashboard, ensuring all experiments and campaigns are measurable.

2. Performance Marketing & Paid Acquisition

Manage and optimise paid advertising campaigns (Google Ads, LinkedIn, Meta) to drive high-intent users to Gendo.

Continuously A/B test ad creatives, copy, and landing pages to improve conversion rates.

3. Retention & Engagement Marketing

Implement email, in-app messaging, and lifecycle marketing campaigns to improve retention and activation rates.

4. Referral & Virality Growth Loops

Design and implement a referral programme that encourages architects and designers to invite peers.

Requirements

Proven experience and evidenced track record in Growth Marketing, Digital Marketing, or Performance Marketing-preferably in a high growth SaaS or tech startup.

Strong understanding of Product-Led Growth (PLG) strategies, with experience in optimising self-serve funnels, onboarding flows, and product-driven acquisition and retention tactics.

Strong quantitative mindset, with expertise in Google Analytics, Mixpanel, Amplitude, or similar tools.

Hands-on experience managing paid acquisition (Google Ads, LinkedIn, Meta) and optimising for CAC vs. LTV.

Deep knowledge of A/B testing methodologies, conversion rate optimisation (CRO), and growth experimentation frameworks.

Strong proficiency in marketing automation tools (HubSpot, Iterable, Customer.io , etc.).

Comfortable working with Product Managers and Data Analysts to align growth initiatives with product development.

Ability to create compelling, data-driven reports that influence strategy and budget decisions.

Creative approach to marketing to a creative customer base.

What will make you stand out?

Prior experience with high-growth PLG SaaS.

Prior experience with creative industries.

Why Join Gendo?

Be a key player in driving the growth of a groundbreaking AI platform that is reshaping the architecture and design industry.

Collaborate with leading architects and designers from top firms.

Opportunity to scale a SaaS product from the ground up and implement a full-stack growth strategy.

Competitive compensation package, including performance-based incentives and equity options.

What We Offer

This is a full-time position, during which you'll spend 3 days a week in either our London or Bristol office, and 2 days a week working remotely from home (in the UK).

Stock options; we firmly believe that you should share our future successes with ownership in the company.

25 days holiday, plus a day off during your birthday week.

Private medical, dental and vision insurance.

Flexible well-being allowance (e.g. gym membership).

Interview Process

Application

We'll review your application to see whether your skills and experience align with our needs.

Introduction Call - 30 minute video call.

Take Home Task & Interview - 60/90 minute in person interview.

Founder Interview - 45 minute video call.