Growth Marketing Manager - 1 Year Fixed-Term Contract

Growth Marketing Manager - 12 Months FTC Maternity Cover

London

We're very proud of our achievements:

In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women's health, and became the first purely digital consumer women's health app to achieve unicorn status!

We've had 380M+ downloads, have over 70M monthly users, are by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.

We're a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now, we're harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.

The Job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

As a business, we are in relatively early stages of our CRM journey but have big plans for growth. This is an opportunity to plan, manage and optimise our marketing activity by leveraging our datasets and working closely with a wide range of stakeholders. We are a supportive and collaborative team who strive for excellence in everything we do.

We are looking for a highly motivated individual with experience in CRM Campaign Management, to create engaging and converting communications across our markets.

Your Experience

Must have:

• Strong experience in CRM Campaign Management
• Background of delivering best in class growth campaigns across multiple segments and markets
• Experience of generating innovative and insights-driven marketing outputs with the goal of driving deeper relationships with our customers and extending CLTV
• A data driven, analytical and results oriented mindset
• Experience of harnessing data to create personalised and meaningful communications
• Background of working in complex environments with multiple stakeholders, managing campaigns from conception through to delivery
• Meticulous attention to detail with high quality standards
• Proactive, self-motivated and can work efficiently to meet timelines
• Test and learn approach to campaign activity
• Commercially savvy - ensuring our activity is optimised accordingly
• Must be able to prioritise workload and multi-task effectively
• Technical know-how to drive improvements & best practices
• Excellent communication and interpersonal skills

What you'll be doing

You'll be responsible for:

• Drive and optimise the Growth Marketing strategy for Web
• Manage the day to day production of Web campaigns from conception through to broadcast
• Supporting other product streams in delivery of CRM campaign activity
• Thoughtful shaping of target audiences to understand customer intersections
• Develop, implement and refine multi-channel campaigns to drive engagement
• Work with designers and copywriters to develop compelling communications
• Champion the customer and ensure that all planned campaign activity keeps the customer at the forefront
• Keeping abreast of Insights and Reporting
• Use attention to detail to QA the campaign

Reward

People perform better when they're happy, paid well, looked after and supported. On top of competitive salaries, Flo's employees have access to:

• A flexible working environment
• Company equity grants
• Paid holiday and sick leave
• Fully paid female health and sick leave
• Workations - an opportunity to work abroad for two months a year
• Six months paid maternity leave, and one month paid paternity leave
• Career growth, progression, and learning development resources
• Annual salary reviews
• Unlimited free premium Flo subscriptions

Our Culture

We're problem solvers, adaptable, empathy driven and results led. People here like working in a fast-paced, multi-national, multi-cultural environment.

Diversity, Equity and Inclusion

Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection.