Growth Marketing Manager £53K - £65K

Job Description

Requirements

• Strong experience in CRM Campaign Management
• Background of delivering best in class growth campaigns across multiple segments and markets
• Experience of generating innovative and insights-driven marketing outputs with the goal of driving deeper relationships with our customers and extending CLTV
• A data driven, analytical and results oriented mindset. You must be comfortable with delving into all aspects of data, scrutinising results and identifying what works / doesn't and new opportunities
• Experience of harnessing data to create personalised and meaningful communications, right message, right customer, right time, right channel and implementing CRM activity across multiple markets
• Background of working in complex environments with multiple stakeholders, managing campaigns from conception through to delivery
• Meticulous attention to detail with high quality standards
• Proactive, self-motivated and can work efficiently to meet timelines
• Test and learn approach to campaign activity
• Commercially savvy - ensuring our activity is optimised accordingly
• Must be able to prioritise workload and multi-task effectively
• Technical know-how so that you can hold your own with tech and product stakeholders to drive improvements & best practices
• Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with team members and stakeholders at all levels

What the job involves

• We are looking for a highly motivated individual with experience in CRM Campaign Management, to create engaging and converting communications across our markets
• As Growth Marketing Manager your role will report into the Product Marketing Director within the Product Team
• Drive and optimise the Growth Marketing strategy for Web, as the dedicated Growth Marketing Manager for this stream
• Manage the day to day production of Web campaigns from conception through to broadcast
• Supporting other product streams in delivery of CRM campaign activity to support new or existing product features
• Thoughtful and considered shaping of target audiences to understand customer intersections and conflicts
• Develop, implement and refine multi-channel campaigns to drive engagement with the product
• Work with designers and copywriters to develop compelling communications to increase app engagement
• Champion the customer and ensure that all planned campaign activity keeps the customer at the forefront. Be prepared to challenge
• Keeping abreast of Insights and Reporting - become subject matter expert for all Web Communications
• Use attention to detail to QA the campaign and minimise margin for error