Head of B2B Marketing

Head of B2B Marketing

Ready to lead groundbreaking B2B marketing initiatives and make a real impact?

We're on the hunt for an ambitious and innovative Head of B2B Marketing to drive our global growth strategy, elevate our brand presence, and attract high-value clients. If you thrive in a fast-paced, results-driven environment and have a passion for executing data-led marketing campaigns, this role is for you.

• Develop & Execute Winning Strategies - Design and implement B2B marketing campaigns that align with our ambitious growth goals.

• Lead & Inspire a High-Performing Team - Manage a small, agile marketing team to drive lead generation and revenue growth.

• Multi-Channel Mastery - Oversee integrated marketing efforts across digital, content, ABM, and in-person events.

• Content That Converts - Create compelling assets such as case studies, whitepapers, and presentations that engage and persuade.

• Sales Alignment & ABM Execution - Partner with the sales team to develop account-based marketing strategies that drive conversion and retention.

• Event & Webinar Leadership - Plan and execute impactful industry events and thought leadership initiatives.

• Measure & Optimize Performance - Use analytics and marketing automation tools (like Pardot and Salesforce) to track success and refine strategies.

• Budget Ownership - Manage the B2B marketing budget to maximize return on investment.

You're not just a marketer-you're a strategic leader who understands how to connect with senior decision-makers, build brand authority, and drive measurable results.

• 7+ years in B2B marketing, with at least 3 years in a senior marketing role.

• Proven success in developing and executing impactful B2B marketing campaigns.

• Expertise in digital marketing, ABM, and content strategy.

• Strong analytical mindset-able to leverage data to optimize performance.

• Hands-on experience with marketing automation tools (Pardot, Salesforce, etc.).

• Ability to lead and develop a high-performing marketing team.

• Excellent stakeholder management - able to align marketing efforts with business objectives and sales strategies.

• Strategic & Creative Thinker - Can develop bold, innovative campaigns that drive engagement.

• Results-Driven & Accountable - Passionate about pipeline generation and business growth.

• Strong People Manager - Able to mentor, coach, and elevate a marketing team.

• Data-Driven Decision Maker - Skilled in campaign performance analysis and reporting.

• Exceptional Communication & Leadership - Adept at influencing and collaborating with cross-functional teams.

We believe in rewarding talent with incredible benefits and opportunities:

• Competitive Salary & Performance-Based Bonus

• 25 Days Holiday, increasing annually up to 30 days

• Private Health Plan

• Hybrid Working & Stunning Waterloo Offices - Complete with barista coffee, free bar, table tennis, and more

• Complimentary Access to World-Class Training -

• Diversity & Inclusion Commitment -

• Annual Wellness Day & Employee Share Incentive Plan

• Charity & Giving Back - Through our Give As You Earn Scheme

If you're a forward-thinking marketing leader looking to take on an exciting challenge, we want to hear from you. Apply now and help shape the future of our global B2B marketing strategy!