Head of Business Partnering - Marketing

Let's make the most of your talent

DLG is evolving. Across every facet of our business, our teams are embracing new opportunities and putting customers at the heart of everything they do. By joining them, you'll have the opportunity to not just be recognised for your skills but encouraged to build upon them and empowered to do your absolute best.

You will be accountable for the development and delivery of DLG's Marketing strategy, plan, execution and ROI for an assigned Product line. A key senior member of the Product Business Units and the Customer Marketing SLT, owning performance marketing spend and delivery for that Product across all Customer Marketing accountabilities.

You'll be working closely with the Customer Marketing leadership team, the Business Unit leadership team and other senior business leaders. You'll also be leading all marketing campaign activity for the Product line so will collaborate with specialist delivery teams within the Customer Marketing function to deliver the best outcomes for the business.

• Accountable for the Product marketing strategy, plans, marketing briefs, campaign delivery, ROI and other agreed KPIs.
• Accountable for the Product marketing budget and spend in line with agreed annual forecasting and plans (up to £15m).
• A key member of the Business Unit leadership team providing marketing and customer insight and challenge to inform Product plans, providing guidance to customer journey development and delivery, providing market insight and analysis appropriate to the strategy and representing the Product, providing appropriate challenge, in key Customer Marketing forums.
• Accountable for marketing decisions at Business Unit level.
• Providing customer and marketing input into Product strategies and plans, including budget proposals, key market and customer insight, broader marketing strategy and analysis, customer segmentation and targeting recommendations etc.

• An experienced financial services leader with broad marketing, customer and digital expertise.
• Deep understanding of the general insurance distribution and competitive landscape, the commercial levers, profitability metrics and regulatory requirements.
• Able to build broad and effective marketing strategies over a 5-year horizon, focused on meeting customer and commercial goals to maximise marketing return on investment.
• Is astute in DLG's commercial model, P&Ls and financial planning and forecasting process to both recommend strategic commercial initiatives and build robust marketing forecasts.
• Senior level generalist, excellent senior stakeholder engagement and influencing skills, able to represent all marketing areas of responsibility in senior level meetings.

We wouldn't be where we are today without our people and the wide variety of perspectives and life experiences they bring. That's why we offer excellent benefits to suit your lifestyle and a flexible working model combining the best parts of home and office-working, varying with the nature of your role. Core benefits include:

• Generous 9% employer pension contribution.
• Annual company bonus of up to 20%.
• 30 days holiday allowance (plus the option to buy or sell up to 5 days each year).
• 50% off home, motor and pet insurance.
• Free private medical cover.
• Free travel insurance and Green Flag breakdown cover.
• Additional optional Health and Dental insurance.
• Plus, many more.

Our hybrid model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone. When you'll be in the office depends on your role, but most colleagues are in 2 days a week, and we'll consider the flexible working options that work best for you.

We want everyone to get the most out of their time at DLG. Which is why we've looked beyond the financial rewards and created an offer that takes your whole life into account. Supporting our people to work at their best - whatever that looks like - and offering real choice, flexibility, and a greater work-life balance that means our people have time to focus on the things that matter most to them. Our benefits are about more than just the money you earn. They're about recognising who you are and the life you live.

Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We're delighted to feature as one of the UK's Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers. We know you're more than a CV, and the things that make you, you, are what bring potential to our business. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.

Hours: 35 hours

Closing Date: Monday 31 March