Head of Campaigns and Social

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Head of Campaigns and Social

Apply locations: London, Chester, Bristol, Edinburgh, Halifax

Time type: Full time

Posted on: Posted 2 Days Ago

Time left to apply: End Date: February 25, 2025 (12 days left to apply)

Job requisition id: 128454

End Date: Monday 24 February 2025

Salary Range: £104,992 - £146,650

We support flexible working - click here for more information on flexible working options

Flexible Working Options: Hybrid Working, Job Share

Job Description Summary

We're searching for a marketing leader who can help our businesses and brands grow faster by driving awareness and consideration across our portfolio. Your job will be to create impactful marketing campaigns through ATL advertising, stunts, social, influencer, and word of mouth.

You'll be a keen strategist who can manage complex marketing campaigns, but you'll also be an innovator who can think bigger and longer-term. You'll see customers for what they are: real people with real needs navigating the ups and downs of life, and you'll obsess about how our campaigns can usefully help along the way.

We're running a matrix structure where Full Funnel Marketing Teams work with specialist Accelerators, of which this role leads one of, to deliver groundbreaking marketing plans. So we need someone who is an arch collaborator first and foremost. If you are driven by team size, personal power and glory, then we're not for you.

This is a building job as we scale the largest financial transformation in Europe. So if you are driven to make meaningful work with brilliant people, but aren't afraid to roll up your sleeves and lead through doing, then please read on!

About us

If you think all banks are the same, you'd be wrong. We're an innovative, fast-changing business that's shaping finance as a force for good. A bank that's empowering its people to innovate, explore possibilities and grow with purpose.

What you'll need

Reporting to one of our Consumer Marketing Directors, your key focus will be to:

1. Drive marketing campaigns including ATL, stunts, activations, social, and influencer activities to significantly drive consideration through to awareness metrics that deliver commercial impact through best-in-class creative execution.
2. Define moments that matter for customers in partnership with our Full Funnel Marketing teams and deploy campaigns to move customer intent through to awareness metrics.
3. Lead the Organic Social strategy and implementation for all Lloyds Banking Group consumer brands, keeping the bar high on creative and developing content strategies to foster community engagement, grow followers, and drive brand connection.
4. Be responsible for the overall agency relationship with Adam & Eve and Union.
5. Work in partnership with the Full Funnel Marketing teams, deploying teams to agile pods under their leadership to design best in class customer communications, and lead the betterment of these campaigns within your team once landed.
6. Lead the pitch and review process for any new agencies that support the execution and strategy of consumer marketing creative, campaigns and social activations.
7. Define critical metrics, work in partnership with the Insights team to understand campaign and engagement data to ensure we're optimizing and improving campaign output.
8. Act as a bar raiser across the Consumer Marketing team to ensure high-quality creative output from brief to ideation to production across all marketing channels.
9. Inspire and nurture the team to help create a culture of excellence and ensure we have the right people on the right problems and the team are fulfilled in their work.
10. Innovate across our channel mix to ensure our go-to-market strategy for our campaigns is best in class.

Skills:

We'll be looking for these skills and experiences. But we know careers, like life, don't always go in a straight line. So if you don't have some of these but think you've got what it takes, get in touch. We'll be hiring for attitude, experience, and expertise in equal measure.

1. Deep Multi-Channel Expertise: Has demonstrated multi-channel experience across influencer, ATL, social, and agile campaign creation. Creating best-in-class campaigns that set the standard in the industry and deliver clear commercial outcomes.
2. Campaign Management: Deep and proven experience delivering famous creative that builds brands and delivers commercial returns. Proven experience delivering multi-channel awareness and consideration campaigns across broadcast and earned media. Deep experience optimizing media spends to maximize efficiency and effectiveness.
3. Creative Delivery: Proven capability in delivering innovative, stand out and effective creative in partnership with in-house studios and world-class agencies, optimized to deliver impact across the funnel.
4. Innovation: Evidenced clear potential in making workflows as efficient as possible using automation and artificial intelligence while at the same time building the craft skills and creativity of the team so that we maximize the value of people and technology working together. Ensures we're leading the market on best-in-class campaign delivery and sets a higher standard on what excellent campaign creative looks like.
5. Management: You'll have proven experience managing budgets, workflows and risks associated with delivering marketing. You'll happily geek out over workflow tools such as JIRA, so we can focus our efforts to only the key priorities.
6. Values & Behaviours: You'll think 'We' not 'Me'. You'll be outstandingly collaborative with peers and colleagues across teams and this is demonstrated through your actions as well as your words. You're not competitive over jurisdiction, team size, glory or power. You are humble, actively listen, and actively learn in order to create curious teams of T-shaped people that are non-competitive, psychologically safe, and achieve brilliant things together.

About working for us

Our focus is to ensure we're inclusive every day, building an organization that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organizations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it's why we especially welcome applications from under-represented groups.

We're disability confident. So, if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

1. A generous pension contribution of up to 15%
2. An annual bonus award, subject to Group performance
3. Share schemes including free shares
4. Benefits you can adapt to your lifestyle, such as discounted shopping
5. 30 days' holiday, with bank holidays on top
6. A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

About Us

For over 320 years we've been making a difference to the lives of customers, businesses and communities. With us, you'll be helping Britain prosper.

You'll be part of an ever-changing industry, playing a key role in shaping the financial services of the future whilst supporting our customers' changing needs.