Head of Marketing / France / VBET
Posted 13 hours 34 minutes ago by SoftConstruct
Company Overview:
VBET is an award-winning sports betting and gaming operator with 20 years of experience in the industry powered in-house by Bet Construct. We have shifted from a start-up to an extensive international company holding over 10 licenses and operating in over 120 countries. VBET's mission is to give our customers the best betting and gaming experience in a safe and secure environment.
About the Role:
As the Marketing / Acquisition professional for the French market, you will report to the Regional Director and lead all marketing efforts for this key market. Your mission will be to craft and execute a growth-driven strategy across all marketing channels, focusing on performance and profitability. This is a unique opportunity for a seasoned marketing leader or an ambitious professional ready to take the next step in their career.
Key Responsibilities:
- Take ownership of digital marketing channels, including PPC, SEO, Display, Programmatic, Affiliates, Paid/Organic Social Media, and CRM
- Manage budgets and drive growth, ensuring profitability and ROI
- Develop and implement a comprehensive marketing strategy tailored to the French market
- Create, manage, and optimize acquisition campaigns for sportsbook and casino, ensuring efficient bonus costs and ROI
- Collaborate with and oversee external agencies for SEO, Programmatic, CRM, and Social Media
- Manage partnerships, nurturing existing ones and identifying new opportunities
- Work cross-functionally with teams such as Marketing, Product, Operations, and Data to enhance customer experience
- Ensure compliance with French gambling regulations and promote socially responsible advertising
Requirements:
- Bachelor's degree in Business Administration, Communications, or related field preferred
- Experience: At least 5 years in the gambling industry, with proven expertise in customer acquisition, retention, and brand strategy
- Skills: Commercial and analytical mindset, capable of blending data insights with creative marketing strategies
- Big-Picture Thinking: Comfortable managing the full customer journey from awareness to advocacy, with a hands-on approach when needed
- Adaptability: Thrives in fast-paced, startup-like environments
- Knowledge: Familiarity with the French online gambling market is a strong advantage
- Language: Fluency in English is essential; French proficiency is a plus
- Personal Traits: Passionate, collaborative, and an excellent communicator with the ability to build trust across teams and stakeholders
Why Join VBET?
VBET FR is a cornerstone market for VBET, and our marketing team is at the heart of our success. Joining us means contributing to building a world-class brand and delivering outstanding betting and gaming experiences in a safe, regulated environment. If you're a leader passionate about innovation and growth, we'd love to have you on our team.
Role Benefits:
- Competitive experience-based salary
- Upskilling and reskilling trainings
- 4 days off in a year
- 4 days per week in the office and 1 day work from home