Head of Product - Go To Market (GTM) - iPlayer

Posted 19 hours 20 minutes ago by BBC Group and Public Services

Permanent
Not Specified
Other
London, United Kingdom
Job Description
Head of Product - Go To Market (GTM) - iPlayer

Location: London, GB, W1A 1AA

Job Closing Date: 16/03/2025

THE ROLE

The BBC is seeking a Head of Product - GTM - iPlayer to lead the go-to-market (GTM) strategy, planning, and execution for BBC iPlayer. As a key leader within the Product Management Group, this role will shape exceptional GTM initiatives that drive measurable business impact.

iPlayer is the UK's fastest growing streaming service. You will work collaboratively with product, content, editorial, marketing, technology, internal/external communications, distribution, and commercial teams to ensure our go-to-market strategy is innovative, scalable, and brings value to all segments of the BBC audience.

You will bring an understanding of streaming service product experiences, helping and challenging our product teams to ensure our enterprise solutions meet the needs of the UK populace and keep pace with a fast-evolving industry.

The location of the role is flexible and could be either London or Salford (Flexible/Hybrid)

Main Responsibilities

Strategic GTM Planning

  1. Collaborate with cross-functional teams to define the GTM strategy for product launches and ongoing growth for a brand.
  2. Align product positioning, messaging, and market strategies with audience and internal user needs, as well as business mission and objectives.
  3. Identify key market segments, personas, and use cases to prioritise go-to-market efforts.

Product Launch Leadership

  1. Own the end-to-end product launch process for a brand, ensuring all teams are aligned and equipped for successful execution.
  2. Develop detailed, brand-focused launch plans, timelines, and success metrics in collaboration with marketing, editorial, and operations.
  3. Act as the central product point of contact for cross-functional coordination during go-to-market milestones.

Market and Competitive Analysis

  1. Conduct ongoing research into market trends, customer insights, and competitive dynamics to inform product positioning and differentiation.
  2. Work with other leaders in the product management team to ensure that key stakeholder feedback, market data, and user insights influence the product roadmap.

Product Marketing and Support

  1. Partner with design and marketing to create compelling collateral, training, and tools that effectively communicate product value propositions to internal and external users.
  2. Conduct workshops, webinars, and training sessions to ensure editorial teams or other internal users understand the benefits of a particular capability or feature.

Performance Monitoring and Optimisation

  1. Define success metrics for GTM initiatives and continuously track performance.
  2. Gather feedback from users, marketing, editorial, and content stakeholders to identify friction points in the GTM process and drive iterative improvements.
  3. Ensure post-launch reviews are conducted to learn from successes and failures.

Cross-Functional Collaboration

  1. Serve as the connective tissue between product, marketing, content, editorial, and customer services teams to drive alignment.
  2. Influence product roadmaps by sharing insights from user interactions, market research, and GTM results.

Customer-Centric Advocacy

  1. Ensure user insights are at the heart of every GTM initiative, emphasising real-world use cases and value creation.
  2. Collaborate with customer services/audiences to identify reference users and success stories to drive adoption and credibility in the market.

Evangelism and Thought Leadership

  1. Act as a spokesperson for the product brand internally and externally, representing the voice of the customer in internal discussions and the voice of the company in external communications.
  2. Partner with colleagues to contribute to strategy, including blog posts, webinars, and industry events.
Knowledge, Skills, Training & Experience

You will bring significant and demonstrable experience in product management, marketing, or a GTM-specific role, ideally in a fast-paced, tech-driven environment. You will also demonstrate:

  1. Strong strategic thinking and business acumen with a focus on driving measurable results.
  2. Video on demand (VOD) / stream service product experience.
  3. Excellent communication and storytelling skills to articulate product value to both internal teams and external customers.
  4. Proven ability to collaborate across functions and influence without direct authority.
  5. Analytical mindset with experience in defining and tracking success metrics.
  6. Customer Focus: Deep understanding of customer needs, behaviours, and decision-making processes.
  7. Execution Excellence: Track record of leading successful product launches and scaling GTM initiatives.
  8. Tools Proficiency: Familiarity with tools like Salesforce, HubSpot, or other CRM and marketing platforms, as well as product analytics tools like Mixpanel or Amplitude.

Attributes of a Successful GTM Product Leader:

  1. User-obsessed: Relentlessly focused on understanding and solving user problems.
  2. Collaborative: Thrives in cross-functional environments, breaking down silos and fostering alignment.
  3. Results-driven: Balances strategic thinking with hands-on execution to deliver measurable business impact.
  4. Adaptable: Comfortable navigating ambiguity and adjusting strategies in response to market feedback.
  5. Evangelistic: Inspires internal teams and external audiences with a compelling vision for the product.
Job Package

Band: F
Contract type: Permanent
Location: Flexible/Hybrid

Career Path Framework job pay range: up to £150,000 depending on relevant skills, knowledge and experience.

About the BBC

We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

  1. Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  2. Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.
  3. Benefits - we offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a pension scheme and discounted dental, health care, gym and much more.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please visit

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.