Head of Workout Content & Celebrity Talent

An exciting opportunity awaits you to become the Head of Workout Content & Celebrity Talent at a trailblazing AI-powered fitness brand that is redefining the future of personalised training and interactive coaching. This revolutionary platform combines computer vision, 3D cameras, and connected weights to deliver a cutting-edge in-home fitness experience, featuring real-time form correction, rep counting, and AI-driven feedback.

This is an opportunity to work directly with Tier 1 celebrity athletes and Olympians, formulating elite workout programs that blend the latest in performance science and AI technology. You will curate and create world-class fitness content, source and manage top-tier talent, and test the AI-powered motion tracking system to ensure an unparalleled user experience.

This role is ideal for a fitness expert, coach, or trainer with a deep understanding of strength training combined with exceptional organisational skills and the ability to work at the intersection of fitness, technology, and content production.

The Role:

Salary: Very Competitive

Working Hours: 3 days a week

Unlimited Holiday (self-directed time off)

Your duties will encompass a wide range of disciplines and skills, including strategy development, analysis, strategy execution and content creation.

Reporting to:

• The CPO

The Role
1. Workout Content Development

• Design and develop structured workout programs, ranging from 10-minute express sessions to full 4-week structured plans across strength, yoga, boxing, dance, pilates, barre, and bodyweight training.
• Ensure each program is scientifically optimised and engaging, leveraging the expertise of world-class athletes and Olympians.
• Collaborate with trainers to incorporate cutting-edge sports science principles into training methodologies.

2. Talent Sourcing & Management

• Identify, recruit, and onboard elite fitness talent, including celebrity athletes, Olympians, and renowned trainers.
• Manage scheduling and coordination to maximise content production efficiency during studio filming sessions.
• In the near future, take ownership of talent negotiations and partnerships, securing deals with Tier 1 athletic and celebrity talent.

3. Content Production & Studio Oversight

• Plan and coordinate video shoots, ensuring the capture of 6-7 high-quality workouts per day.
• Work closely with the videography and editing teams to ensure all workout content aligns with brand guidelines and user experience expectations.
• Supervise the post-production process to ensure seamless editing and integration of AI-driven feedback into workouts.

4. AI & Product Testing

• Act as the bridge between the fitness and tech teams, testing motion tracking and providing critical feedback to improve accuracy and automated coaching responses.
• Conduct regular hands-on product testing, ensuring the form correction feedback is scientifically sound and engaging for users.
• Partner with the data science and product teams to optimise content for maximum engagement and retention.

5. Community Engagement & Coaching

• Lead interactive workout sessions, engaging users with an energetic, charismatic, and highly motivating coaching style.
• Create an immersive and compelling experience, making fitness education both fun and effective.
• Collaborate with marketing to create behind-the-scenes content, workout breakdowns, and athlete interviews to further engage the user community.

6. Strategy & Roadmap Contribution

• Work with the CPO and product team to shape the long-term content strategy and roadmap.
• Ensure workouts align with the company's vision and user needs, continuously evolving based on user feedback and engagement data.
• Experiment with new training styles and interactive experiences, pushing the boundaries of AI-driven fitness coaching.

The Person

• Extensive Experience in Athletics & Coaching - Background in strength training, yoga, dance, or boxing is essential.
• Engaging & Charismatic Personality - Ability to captivate and energise users during workouts.
• Strong Organisational & Leadership Skills - Experience managing high-profile talent, complex schedules, and large-scale video shoots.
• Comfortable in Front of the Camera - Confident in demonstrating and explaining technical movement execution.
• Data-Driven & Product-Minded - Ability to test and optimise AI motion tracking to enhance the user experience.
• Highly Adaptable & Detail-Oriented - Capable of working independently while coordinating across multiple teams.
• Tech-Savvy & Proficient in Digital Tools - Experience using Slack, Asana, Notion, Google Sheets, and project management platforms.

Nice to Have

• Experience Developing Workout Content Strategies & Roadmaps
• Previous Work in a Tech-Enabled Fitness Startup
• Understanding of AI & Human-Computer Interaction
• Videography or Editing Experience
• Prior Experience Working with Motion Tracking Technology